Why Red Bull Protected Speed Over a Major Shareholding
Horner credits Red Bull's chairman with giving the racing team stability, freedom, and support while preserving quick decisions as the organization grew. He says a proposed deal with an original equipment manufacturer raised concern that ownership and added process could damage the operating style behind the team's success.
- Executive backing gave the team time and stability
- Operational freedom supported fast decisions
- Growth did not automatically remove the team's racing mentality
- A significant investment was weighed against possible damage to that culture
“we've kept that agility”
“that DNA will be affected if we cannot continue to operate exactly in the manner that's made us successful”