The myth-busts, hot takes, explainers, and tools worth keeping.
◆Hot Take· 1
◆Hot Take48:00
The Financial Knowledge Krept Wishes School Had Taught
Krept argues that basic credit consequences and business-finance mechanisms were not explained to him or many peers before they had to make consequential decisions. He points to his own university overdraft experience and later discovery of UK schemes such as EIS, SEIS, and research-and-development relief. The conversation identifies an information gap but does not provide tax advice or verify eligibility for any scheme.
Krept says he did not understand the long-term effect of missed credit obligations
He believes financial education should begin before young people borrow
Later business exposure introduced him to investment and tax-relief mechanisms
Specific reliefs depend on rules and eligibility not covered in the episode
“there should be a class in school that teaches you on this”
“there's things that I just found out about that I just didn't know existed”
#financial-literacy#credit#education#tax
✶Explainer· 1
✶Explainer30:30
Why Krept Found Restaurant Operations Emotionally Exhausting
Krept explains restaurant operations as a daily dependency on the changing emotions and reliability of staff and customers while the owners carry their own pressures. He says the strain, theft, COVID-era disruption, and the mismatch between takeaways and their experience-led concept made him willing to walk away despite claims that the venue had financial potential. He later agreed to continue only when experienced partners offered to take over the operational burden.
Service quality depended on multiple staff members turning up and performing well
Customer expectations added another variable to each service
The venue's proposition depended on in-person atmosphere rather than only food delivery
Krept prioritised reducing stress over pursuing the restaurant's claimed upside
New operating partners made continuation acceptable
“this whole business is relying on other people's emotions”
“I don't care what potential this has. I'm not doing it.”
#restaurants#operations#stress#partnership
❝Story· 7
❝Story08:30
The Car Decision That Redirected Krept and Konan's Lives
After an attack on Konan's family, Krept recalls a choice between retaliation and committing fully to music. He says the next release went viral, followed by an invitation from Skepta to tour, and presents that sequence as a decisive change in direction rather than a guaranteed result.
Krept describes violence and imprisonment as familiar risks in his early environment
The group explicitly chose music over retaliation
Their next release, a cover of Otis, went viral
Skepta then invited and paid them to join a sold-out tour
“we take this music thing seriously and you know don't throw everything away right now”
#music#violence#turning-point#skepta
❝Story26:00
Launching Crepes & Cones Days After Losing Nash
Nash had been preparing to lead Crepes & Cones when he died by suicide during the week of its planned launch. Krept and Konan considered cancelling, then continued after someone close to Nash said he would have wanted the opening to proceed. Krept describes simultaneously grieving, finding missing operational contacts, and doing frontline restaurant work because the team was not ready.
Nash had researched the business and was expected to manage the restaurant
His death occurred in the week before launch
The founders continued but had incomplete staffing and operational information
Krept says his work in the restaurant was necessary, not a publicity exercise
“We're grieving and we're launching and we don't know what we're doing at the all at the same time.”
“I wasn't in there because of PR. I was in there because I had to be in there.”
#crepes-and-cones#grief#restaurant#launch
❝Story40:30
Industry Rejection Pushed Krept and Konan Back to Their Own Sound
After Otis, Krept says industry figures projected alternative identities onto the duo and they began making records to satisfy radio and television expectations. Skepta and Jammer encouraged them to ignore labels and release their own music independently. Krept connects that decision to Young Kings, Don't Waste My Time, renewed audience response, and later label interest.
Industry feedback encouraged the duo to imitate existing acts or change their format
Trying to satisfy gatekeepers pulled them away from their preferred sound
Skepta and Jammer advised independent release and direct audience proof
Krept says label interest followed after the self-directed music gained traction
“just giving us their projections of what they think we should be”
“Forget radio, forget TV, forget record labels. Just do you.”
#music#independence#authenticity#rejection
❝Story1:12:00
Nala's Baby Sold a Planned Three-Month Stock Run in Weeks
Krept says Nala's Baby launched through Boots and its own website after roughly two years of preparation. According to him, an inventory order intended to last three months sold through in about a week and a half to two weeks, forcing an earlier production reorder. He also reports a £17.5 million company valuation based on investment and expected retail orders and sales; these are Krept's figures in the interview, not independently verified financial results.
The brand launched after about two years of development
Krept says the initial stock plan covered hundreds of thousands of bottles
He reports that stock sold much faster than the team's three-month forecast
Retail demand led the team to discuss more stock, expansion, and future investment
The valuation and sales claims are attributed to Krept
“that was meant to last us 3 months and we've done all of our bottles in a week and a half”
“At the moment 17 and a half”
#nalas-baby#launch#retail#demand
❝Story1:23:00
Krept Recalls Fighting His Way Out of a Backstage Knife Attack
Krept recalls a confusing backstage confrontation in Birmingham in which someone grabbed his chain and he saw knives. He says he fought through a doorway, then noticed cuts and bleeding. He reports that ambulance staff told him a leg wound had narrowly missed an artery; the episode provides his recollection, not medical records.
Krept says he did not know the group or understand whom they were seeking
He recalls seeing knives after someone grabbed his chain
He escaped through a door and then noticed his injuries
The claim about the artery is attributed to what Krept says ambulance staff told him
“I had to fight my way through it to get through the door to close the door.”
“If this was a millimeter deeper, you would have got your artery on your leg”
#attack#music#violence#survival
❝Story1:25:00
Losing Cadet Just as His Independent Breakthrough Arrived
Krept remembers his cousin Cadet, whose real name was Blaine, as a lifelong companion and musician whose career was accelerating. He says Cadet died in a car crash on the way to a show after deciding to keep a growing record independent rather than accept an immediate label payment. Krept's reflections on timing and destiny are personal interpretations of the loss.
Cadet was Krept's first cousin and a close presence throughout his life
Krept says a growing independent record was approaching a major breakthrough
Cadet had chosen not to exchange the record's future earnings for an immediate label offer
His death followed Nash's within roughly a year and occurred while the family was also preparing for his father's illness
“he was on the brink of doing something great”
“just know that I love you for real, for real”
#cadet#grief#music#independence
❝Story1:12:00
Why a Breakup Did Not End Nala's Baby
Krept and Sasha separated while Nala's Baby was being developed and initially questioned whether continuing together made sense. Krept says they changed course by putting their daughter first and treating the company as something she could one day be proud of or inherit. The episode presents that shared priority as the reason the project continued, not as a general prescription for every former couple.
The relationship ended during the product-development period
The founders briefly decided that continuing did not make sense
They reversed the decision around a shared priority: their daughter
Krept viewed the company as a possible long-term asset for Nala
“Nah, we've got to put our daughter first. Change my mind. Let's do it.”
#co-parenting#nalas-baby#decision#family
?Q&A· 1
?Q&A34:30
Krept Admits Constant Work May Be Keeping Grief at Bay
Asked how he processes repeated losses, Krept says he usually keeps working until exhaustion rather than stopping to examine how he feels. He worries about the accumulated grief and recognises becoming colder and quicker to reject anything that adds stress. Steven Bartlett suggests that emotional numbing may help in the short term but may carry a longer-term cost; this is the host's interpretation, not a clinical diagnosis.
Krept describes work as his default response after painful events
He says he has not fully taken in several major losses
He associates the pattern with becoming colder and more dismissive of stressors
The host frames numbing as potentially costly over time but offers no medical assessment
“I feel like I'm scared to stop and take everything in.”
“I don't feel like I've sat down and taken in everything that's happened.”
#grief#work#avoidance#emotions
▲Takeaway· 2
▲Takeaway16:30
Krept on Hidden Grief and the Pressure Not to Cry
Krept describes a culture among men around him in which distress was hidden and talking about mental health could feel incompatible with masculinity. Recalling his friend Nash's suicide, he says he saw no warning in their frequent conversations and argues that talking or seeking therapy should not be treated as shameful. His account is personal and does not establish that warning signs are always absent or detectable.
Krept says men around him often presented themselves as fine
He did not recognise that Nash was in distress before his death
He supports talking to someone and removing stigma from therapy
The discussion reflects Krept's experience rather than a clinical rule
“we're like, no, we're all right. Like, I can get through it.”
“there's nothing wrong with talking about it or telling someone or going to therapy”
#grief#mental-health#men#therapy
▲Takeaway1:39:30
Cadet's Death Changed How Krept Handles Family Conflict
Krept says repairing a difficult period with Cadet before his death spared him a lasting regret. His resulting rule for close relationships is to address conflict promptly, even if the conversation is heated, and then reconnect rather than leave estrangement unresolved. He also says recent funerals sharpened his desire to direct more time toward the family members who consistently show up.
Krept and Cadet reconciled after a rocky period in their relationship
That reconciliation changed how Krept thinks about unresolved arguments
He prefers an immediate honest conflict to prolonged distance
Family presence at funerals made him reconsider where he spends time and energy
“Sort it out now. We got to sort it out now.”
“This is where I need to to to really focus and spend my time”