TThe Diary of a CEO
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20 February 2025

MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!

6Frameworks
13Insights

Frameworks in this episode

Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Hot Take· 2

Hot Take27:00

Jimmy's take on mediocrity and the 'C-player' problem

Jimmy describes the 'C-player' problem as the worst type of employee - they're not bad enough to fire but not good enough to be an A-player. He says great people love working with great people, and if you get enough C-players amongst a bunch of great people, they'll start pulling them down.

  • Great people love working with great people
  • C-players drag the overall culture down
  • It's the ones that are not an A-player but not a C-player that are the worst
  • Great people got to be surrounded by other great people

great people just love working with great people they do

MrBeast · 27:30
#leadership#team-management#mediocrity#culture
Hot Take33:00

Jimmy's mental health struggles and dealing with criticism

Jimmy discusses his mental health struggles and how he deals with criticism. He says he's read over 5,000 messages telling him to kill himself, and that the more good he does, the more people think he's secretly evil. He says that if you try to make people happy at his scale, you'll go crazy because even 1% of 200 million viewers is 2 million people.

  • Jimmy has read over 5,000 messages telling him to kill himself
  • The more good he does, the more people think he's secretly evil
  • If you try to make people happy at his scale, you'll go crazy
  • Even 1% of 200 million viewers is 2 million people

if my mental health was a party I wouldn't be as successful as I am

MrBeast · 48:30
#mental-health#criticism#public-life#resilience

Explainer· 3

Explainer15:00

Jimmy's Crohn's disease and the impact on his health

Jimmy describes his Crohn's disease as causing his immune system to attack his gut, leading to rapid weight loss and extreme pain. He mentions using Remicade, which he says suppresses his immune system, making him more vulnerable to illness. These are his personal accounts and not a medical diagnosis or treatment recommendation.

  • Jimmy was diagnosed with Crohn's disease at 15
  • He lost 50 pounds due to rapid weight loss
  • He uses Remicade, which he says suppresses his immune system
  • He gets sick all the time because of his weak immune system

I was very sick growing up

MrBeast · 06:00
#health#chronic-illness#immunity#personal-health
Explainer18:00

Jimmy's ADHD diagnosis and neurodivergence

Jimmy discusses his ADHD diagnosis and how it relates to his obsessive tendencies. He says he's not surprised by the diagnosis because he just sits and obsesses over things constantly. He views his obsession as a superpower, not a weakness.

  • Jimmy was diagnosed with ADHD
  • He views his obsession as a superpower
  • He says his ADHD diagnosis made him think about himself and the way that he is
  • He doesn't embody the label or think it really means much

I've been told Yeah by Dr I ADHD I mean I'm not surprised because I just sit and obsess over things constantly

MrBeast · 18:30
#adhd#neurodivergence#obsession#self-acceptance
Explainer1:04:00

Jimmy's chocolate company and ethical sourcing

Jimmy discusses his chocolate company Feastables and its ethical sourcing. He says that 46% of labor in West Africa on cocoa farms is child labor, and he wants to get over a million kids out of child labor. He says he wants to build the largest ethically sourced chocolate company in America and prove that it's possible to be profitable while doing it.

  • 46% of labor in West Africa on cocoa farms is child labor
  • Jimmy wants to get over a million kids out of child labor
  • He wants to build the largest ethically sourced chocolate company in America
  • He wants to prove that it's possible to be profitable while doing it

I don't want to get rich on the back of little kids

MrBeast · 1:08:30
#chocolate#ethical-sourcing#child-labor#business

Story· 6

Story02:30

Jimmy's early years and the struggle to fit in

Jimmy describes his childhood as a confused child who didn't fit in. He started making YouTube videos at 11 and was obsessed with building businesses, which made him feel like a freak in school. His mother, a single mom working two jobs, struggled to understand his path. He eventually found other 'lunatics' who shared his ambition.

  • Jimmy started making YouTube videos at 11
  • He was described as a 'freak' by classmates for his obsession with YouTube
  • He tried to fit in by watching South Park but couldn't
  • He eventually stopped talking because he didn't relate to anyone

I'm just stubborn man I just never give up

MrBeast · 03:00
#childhood#youtube#obsession#social-fit
Story29:00

Jimmy's experience with scaling headcounts and organizational mistakes

Jimmy describes his experience with scaling headcounts and organizational mistakes. He says he's only 26 and this is his first real business, so every employee milestone he hits is his first time. He mentions the pendulum correction where he overcorrected from being anti-corporate to hiring experienced executives, and now he's found the healthy medium.

  • Jimmy is only 26 and this is his first real business
  • Every employee milestone is his first time
  • He overcorrected from being anti-corporate to hiring experienced executives
  • He's now found the healthy medium

I'm only 26 and this is my first real business

MrBeast · 30:00
#scaling#organizational-growth#leadership#mistakes
Story43:00

Jimmy's workaholism and the challenge of maintaining a schedule

Jimmy describes his workaholism and the challenge of maintaining a schedule. He says that if you don't travel constantly, life is so easy. But he's constantly on the go, flying 200 days a year, and his schedule is a mess. He says that sometimes he's going to bed at 10:00 a.m. or 5:00 p.m. and it's a roller coaster.

  • Jimmy flies 200 days a year
  • His schedule is a mess
  • Sometimes he goes to bed at 10:00 a.m. or 5:00 p.m.
  • He needs to reprioritize his life to get back into the gym

I mean I'm going to be honest so far more unhappy than happy

MrBeast · 54:00
#workaholism#schedule#burnout#fitness
Story57:00

Jimmy's relationship with his fiancée Tia

Jimmy describes his relationship with his fiancée Tia as frictionless. He says they play the same video games, watch the same shows, and are very interested in the same things. She supports his work and understands how important it is. She gears her schedule around his, and they spend time together on planes, car rides, or an hour before bed.

  • Jimmy's relationship with Tia is frictionless
  • They play the same video games and watch the same shows
  • She supports his work and understands how important it is
  • She gears her schedule around his

hanging out with Tia my fiancée is is so frictionless

MrBeast · 58:30
#relationships#love#support#work-life-balance
Story1:00:00

Jimmy's thoughts on children and fatherhood

Jimmy discusses his thoughts on children and fatherhood. He says he wants kids but wants to wait as long as possible because if he's going to have kids, he has to be a great dad. He says he really enjoys mentoring people and helping other people succeed, and he would love to have a couple kids and just really mentor them into being badasses.

  • Jimmy wants kids but wants to wait as long as possible
  • He wants to be a great dad
  • He really enjoys mentoring people
  • He would love to have a couple kids and just really mentor them into being badasses

if I'm going to have kids I got to be a great dad

MrBeast · 1:00:30
#parenting#fatherhood#mentorship#work-life-balance
Story1:24:00

The scale of Beast Games and losing tens of millions

Jimmy describes the massive scale of Beast Games, including 50 Guinness World Records, the largest sets ever built in history, and the largest cash prize in history. He says he lost tens of millions of dollars on the show and it was not a good financial decision, but he did it to make season one as good as possible.

  • Beast Games has 50 Guinness World Records
  • The show has the largest sets ever built in history
  • The show has the largest cash prize in history
  • Jimmy lost tens of millions of dollars on the show

I lost tens of millions of dollars on that show

MrBeast · 1:28:30
#beast-games#production#scale#financial-loss

Q&A· 1

Q&A1:40:00

The previous guest's question and Jimmy's answer

The previous guest left a question for the next guest: 'Would you rather die with a sound body or a sound mind?' Jimmy says he would choose mind because if you don't have your mind, you don't have anything. He says this is a hard question and he doesn't know what the right answer is.

  • The previous guest asked: 'Would you rather die with a sound body or a sound mind?'
  • Jimmy chose mind because if you don't have your mind, you don't have anything
  • He says this is a hard question and he doesn't know what the right answer is
  • Bartlett says he and his team have stolen so much from Jimmy's principles and mentality

would you rather die with a sound body or a sound mind

Steven Bartlett · 1:40:00
#questions#mind#body#reflection

Takeaway· 1

Takeaway1:33:00

Jimmy's vision for 2 billion subscribers in 10 years

Jimmy describes his vision for 2 billion subscribers in 10 years. He says that if you ask him this question five years ago, he never would have said anything about Feastables or a lot of the stuff he's doing now. He says the honest answer is he doesn't know, but he hopes to have 2 billion subscribers on YouTube and have Feastables get over a million kids out of child labor.

  • Jimmy hopes to have 2 billion subscribers on YouTube
  • He hopes to have Feastables get over a million kids out of child labor
  • He says he doesn't know what his personal life will look like in 10 years
  • He says he just thinks about winning and building businesses

I think we'll hit a billion subscribers and uh I don't think anyone will be anywhere near close

MrBeast · 49:30
#vision#future#youtube#beastables