TThe Diary of a CEO
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01 February 2024

Paul Brunson: "The 70/30 Body Shape Is Scientifically The Most Sexy", "The ONE Question That Predicts Divorce!" & "The Link Between Childhood Trauma & Sex"

5Frameworks
15Insights

Frameworks in this episode

Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Myth Buster· 3

Myth Buster28:30

Great Love Can Look Boring and Still Feel Excellent

Brunson contrasts secure relationships with the tension that makes relationship television entertaining. He says a calm documentary series produced lasting couples but little drama, leading to his distinction between how good love looks and how it feels.

  • Security produces less spectacle than conflict
  • Brunson says three of four couples from his first documentary-style series remained together
  • Television incentives can make tension seem like the norm
  • External excitement is not the same as internal relationship quality

Great love looks boring, boring, but it feels great.

Paul Carrick Brunson · 31:00
#secure relationships#reality tv#love
Myth Buster1:26:00

Attachment Labels Are Not Automatically Universal

Brunson outlines secure, anxious, and avoidant patterns from Mary Ainsworth's caregiver-separation work, then argues that culture and child-rearing practices can change how behavior should be interpreted. He cautions against treating a Western classification as a globally complete answer.

  • The original scenario observed distress when a caregiver left and returned
  • Secure, anxious, and avoidant labels were later applied to adult relationships
  • Brunson cites small studies in Japan and Uganda as reasons for cultural caution
  • A behavior can have a different meaning where caregivers rarely leave children
  • Attachment style is useful context, not a complete universal diagnosis

We have to understand this is a very Western concept.

Paul Carrick Brunson · 1:28:00

These are good concepts, but we have to understand that these are not globally applicable.

Paul Carrick Brunson · 1:30:00
#attachment theory#culture#psychology
Myth Buster1:48:30

Do Not Turn Every Selfish Partner Into a Clinical Narcissist

Brunson says narcissists and psychopaths may perform well in speed dating because confidence and willingness to lie can be advantageous in a short encounter. He also stresses that selfishness, arrogance, or narcissistic traits are not the same as a clinical diagnosis and recommends observing behavior over time rather than diagnosing from charm or “love bombing.”

  • Brunson distinguishes narcissistic traits from a clinical diagnosis
  • He says short encounters can reward confidence and deception
  • He recommends watching whether a person repeatedly uses others for their own ends
  • He cites roughly two years of committed observation before marriage as associated with lower divorce rates
  • His claims about prognosis and prevalence are reported assertions, not diagnostic guidance

People have narcissistic traits, but when you're talking about a clinically diagnosed narcissist, that is an extremely dangerous person.

Paul Carrick Brunson · 1:50:30

The key is to look at their behavior and to look at their behavior over a long period of time.

Paul Carrick Brunson · 1:53:00
#narcissism#psychopathy#dating safety#diagnosis

Hot Take· 3

Hot Take10:00

Brunson's Cautious Case for Learning From Arranged Marriages

Brunson says data he has seen associate arranged marriages with greater longevity and satisfaction on average, while explicitly acknowledging that some involve no real choice and may be immoral. His proposed lesson is narrower: trusted people can sometimes see behavior that infatuated partners miss.

  • Brunson presents the satisfaction and longevity comparison as an average claim
  • He explicitly warns that some arranged marriages remove choice
  • He contrasts group observation with decision-making during limerence
  • The episode does not establish that arrangement itself causes better outcomes

A lot of people are entering arranged marriages with no decision.

Paul Carrick Brunson · 11:00

They're looking at behaviors that you may not be able to see.

Paul Carrick Brunson · 12:00
#arranged marriage#choice#limerence#dating
Hot Take1:18:30

Brunson Warns That Population Anxiety Can Become Ethnic Politics

Brunson accepts underpopulation as a concern in ageing societies but warns that the debate becomes dangerous when it shifts from total births to producing more children of a preferred nationality or ethnicity. He presents demographic projections and interpretations in broad terms, without sourcing them in the episode.

  • An ageing population can create care and tax-base pressures
  • Population growth differs substantially by region
  • Brunson distinguishes general population concern from ethnicity-focused natalism
  • He predicts this will become a major political debate
  • Specific demographic projections in the discussion are not independently established by the transcript

The underpopulation is, I believe, it is a real issue; however, it gets very political.

Paul Carrick Brunson · 1:20:00

It is, I think, an extremely dangerous category and area.

Paul Carrick Brunson · 1:22:30
#underpopulation#natalism#demographics#politics
Hot Take1:55:00

Brunson's Broader Red Flag: Refusing to Work on Behavior

Asked about past cheating and criminal history, Brunson rejects most automatic, permanent red flags because he believes behavior can change. Outside the dark-tetrad discussion, his clearest warning is a partner who refuses any effort—therapy, learning, listening practice, or trust work—while expecting the relationship to improve.

  • Brunson does not treat a past offense as proof of permanent character
  • He distinguishes history from present effort and behavior
  • Refusal to learn or participate in repair is his practical warning
  • The segment reflects Brunson's judgment, not a universal safety rule
  • Serious risk still requires more than optimism about change

I think no effort is a red flag.

Paul Carrick Brunson · 1:56:00
#red flags#behavior change#effort#relationships

Explainer· 5

Explainer06:00

How Partner Expectations Expanded Across Three Relationship Eras

Brunson uses Eli Finkel's account of pragmatic, romantic, and self-expressive marriage to explain why modern relationships carry more expectations. In his telling, partners moved from supporting survival, to providing companionship, to helping one another flourish.

  • The pragmatic phase centered survival and procreation
  • The romantic phase added companionship as clans and communities changed
  • The self-expression phase asks partners to support flourishing
  • Brunson argues that broader expectations make modern dating more complicated

Dating is now more complicated than it has ever been.

Paul Carrick Brunson · 10:00
#relationship history#marriage#expectations
Explainer32:00

Brunson Says Fear of Rejection Is a Major Barrier for Male Daters

Brunson says Tinder research found fear of rejection was the leading reason surveyed men gave for not finding a significant other. He connects the response to self-esteem and self-worth, while placing it within a broader discussion of loneliness, mental health, education, and social isolation among men.

  • The fear-of-rejection result is reported by Brunson from Tinder research
  • He says the fear applies to online and in-person rejection
  • He links the barrier to self-esteem rather than a lack of desire for connection
  • The episode discusses male struggle as broader than dating-app performance

The majority of men report the number one reason why they believe they can't find a significant other is the fear of being rejected.

Paul Carrick Brunson · 34:30
#men#rejection#dating apps#self-esteem
Explainer37:30

What Brunson Means by the 70% “Golden Mean”

Brunson describes a claimed average waist-to-hip ratio for women and waist-to-shoulder ratio for men that he associates with perceived fertility or protection and therefore attraction. These are Brunson's evolutionary-psychology claims in the episode, not medical guidance or proof that any body shape is fertile, healthy, or universally preferred.

  • For women, Brunson describes waist circumference at about 70% of hip circumference
  • For men, he describes waist circumference at 70% or less of shoulder circumference
  • He says culture and subculture can shift preferences
  • He distinguishes the ratio from preferences for individual body features
  • The episode does not establish fertility or health from a body ratio

The golden mean is the optimal measure of what we just consider to be fertile, therefore sexy, on average.

Paul Carrick Brunson · 39:30

It is impacted by culture.

Paul Carrick Brunson · 40:00
#attraction#body shape#evolutionary psychology
Explainer1:09:30

How Sex Ratios Can Shift Dating Behavior and Negotiating Power

Brunson argues that the local ratio of men to women changes who has more choice and how relationships form. He uses rural China and female-majority university campuses as examples, then notes that deliberately choosing a career solely for a favorable dating pool would be controversial.

  • Scarcity can increase one group's negotiating power
  • Brunson says local ratios can affect both relationship formation and behavior inside the pool
  • His university and rural-China examples are broad social interpretations
  • Demographics are one contextual factor and do not determine an individual's outcome

You end up seeing how relationships change, the formation changes, based on sex ratio.

Paul Carrick Brunson · 1:11:30
#sex ratio#dating markets#demographics
Explainer1:31:00

Brunson's Claims About Attachment Style and Sexual Context

Brunson describes research he says found different orgasm patterns across one-night stands, casual sex, and friends-with-benefits relationships depending on attachment style. His later suggestions about preferred sexual behavior are explicitly speculative in the conversation and should not be treated as established findings or predictions about an individual.

  • Brunson reports that avoidant participants had more orgasms in one-night or casual encounters
  • He says avoidant participants had fewer in friends-with-benefits contexts requiring more intimacy
  • Bartlett and Brunson then speculate about kissing, talking, and intimacy preferences
  • Brunson says he would need to study those later ideas
  • Attachment labels do not establish a person's sexual preferences

I'm going to be assuming here, but I think this is a topic I need to study now.

Paul Carrick Brunson · 1:34:00
#attachment style#sex research#intimacy

Story· 1

Story1:00:00

Why Some Older First-Time App Daters Outperform Expectations

Brunson says people returning to dating around their mid-forties can feel disoriented by apps they never used before. He argues that their lack of polish sometimes becomes an advantage because imperfect profiles, unfiltered photos, and candid vulnerability can communicate a more authentic person.

  • Brunson describes age 45 as a major group of new daters after age 18
  • Some return after children leave and an existing relationship ends
  • Limited app fluency can reduce curated self-presentation
  • Brunson says authenticity, quirks, and vulnerability can improve connection

They end up doing extraordinarily well because they show up as their authentic self.

Paul Carrick Brunson · 1:02:00
#older dating#authenticity#dating apps

Takeaway· 3

Takeaway16:00

Why One Partner Cannot Be Every Person in Your Life

Brunson argues that many couples now expect one person to be best friend, lover, co-leader, therapist, activity partner, and more. Bartlett's account of his partner building a business and community illustrates how independent purpose and friendships can reduce that pressure.

  • Modern partners are often expected to fill many unrelated roles
  • Unmet expectations can be misread as evidence of a weak relationship
  • Independent work, friendship, and community can distribute needs more realistically
  • Both partners still need to agree on what they expect from the relationship

We want our partner to be our best friend, our lover, our co-CEO, our running buddy, our therapist.

Paul Carrick Brunson · 16:00
#relationship expectations#community#independence
Takeaway52:30

When a Partner Becomes a Bid for Public Validation

Brunson and Bartlett discuss how low self-esteem may make someone overvalue a partner's appearance because the relationship is being used to seek social approval. Brunson argues that stronger self-esteem can make it easier to value a person's broader qualities without needing strangers to validate the choice.

  • Appearance can become a proxy for hoped-for social approval
  • The person may fear shame more than they assess compatibility
  • Brunson links higher self-esteem with less need to conform
  • The claim is presented as a general pattern, not a diagnosis of every appearance preference

We want the validation from society when we have low self-esteem.

Paul Carrick Brunson · 55:00
#self-esteem#validation#appearance#dating
Takeaway1:56:30

Blunt Honesty Needs a Foundation of Successful Repair

Brunson says the right response to an unwanted invitation depends on the couple's history of resolving conflict. Repeated explosions teach partners to hide the truth, while repeated affirmation and repair create enough safety for increasingly direct honesty.

  • Unresolved conflict can reinforce self-protective dishonesty
  • Trust accumulates through many small successful interactions
  • Directness becomes safer when both partners have repaired conflict before
  • Transparency still requires checking and affirming each person's feelings
  • A relationship needs continuing effort rather than assumed permanence

It's another layer that's added to that partnership.

Paul Carrick Brunson · 1:58:30

If you have a strong history and you're able to resolve conflict in a healthy way, then you are able to be even more transparent.

Paul Carrick Brunson · 1:59:00
#honesty#conflict resolution#trust#relationships