The Fake-Outrage Trick Behind Culture-War Headlines
Howard argues that some culture-war coverage turns trivial changes into a recurring 'look what they have done now' story because outrage attracts attention and sells papers. He contrasts that mechanism with human stories capable of reaching people across political and social divisions.
- Howard uses reporting about Scrabble words as an example of inflated outrage
- He says the repeated mechanism is commercially useful because it generates clicks and sales
- He regards the resulting content as emotionally unsatisfying rather than nourishing
- He believes deeply human comedy can connect audiences with different identities and politics
“clearly there's money to be made in kind of you won't believe what they've done now”
“It's fake outrage and it's kind of it's the what next brigade”