TThe Diary of a CEO
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Desmond O'Neill01 December 2025

Secret Service Agent: Never Label Someone A Narcissist! This Habit Makes People Hate Talking To You!

9Frameworks
10Insights

Frameworks in this episode

Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Myth Buster· 1

Myth Buster08:30

Never label someone a narcissist — it just lets you off the hook

O'Neill's opening move: stop labelling the difficult person. Calling someone a narcissist makes it easy for you — it assigns blame and stops you understanding who they really are and why. He walks Bartlett through his own labels (low empathy, self-centred, gaslighting) and shows each is situational and subjective, dissolving the label before the conversation even starts.

  • Labelling assigns blame and blocks understanding.
  • Empathy is situational and subjective — everyone lacks it sometimes.
  • Their team ran a whole class on what is and isn't gaslighting.
  • Remove the label before you walk into the conversation.

if you just blatantly label somebody as being a narcissist, you're not going to be able to really understand who this person is

Desmond O'Neill · 08:30
#labels#narcissism#conflict#communication

Hot Take· 1

Hot Take39:30

Me-me-me syndrome: the best negotiators think about the other person

O'Neill argues Western dignity culture makes everything about our own headspace, so we over-do self-reflection and rarely reflect outward on the other person. The best negotiators spend more than half their time thinking about someone else. He illustrates with the day his father died: his sister remembers The Simpsons on the TV, a detail O'Neill never even encoded — proof everyone experiences the same moment differently.

  • Western dignity culture centres internal feelings and personal success.
  • We do lots of self-reflection, little outward reflection.
  • Top negotiators spend over half their time thinking about the other person.
  • His sister coded a TV in the room he has no memory of — same moment, different experience.

when you fail to take into consideration that other people have other experiences... you're going to have a really hard time having a deep, honest,…

Desmond O'Neill · 42:00
#empathy#negotiation#perspective#connection

Explainer· 1

Explainer1:07:30

Rapport isn't small talk — it's their conversation before yours

O'Neill's paradigm-shift finding: rapport, not tactics, gives you the most power in a connection. Rapport isn't compliments and weather talk — it's understanding a person's values and what they need from you, making them feel seen and heard. Before you can have the conversation you want, you often have to have the conversation they want: read the room and address their emotional state first.

  • Rapport is the biggest source of connective power.
  • It means understanding values and needs, not niceties.
  • Have their conversation before yours — read the emotional state first.
  • Reciprocity is following through on what you said, not a transaction.

before I can have the conversation I want to have, I probably have to have the conversation you want to have

Desmond O'Neill · 1:08:30
#rapport#communication#connection#reciprocity

Story· 4

Story06:00

Bridging the science and the room: from the third degree to the HIG

O'Neill traces US interrogation from the physically abusive 'third degree' of the 1900s, through psychological manipulation, to his search for something better around 2014. At the Naval Postgraduate School he discovered the High-Value Detainee Interrogation Group (HIG) — a three-pronged research, practitioner, and trainer body — and found his sweet spot bridging the science of why techniques work with applying them in the room.

  • Interrogation evolved from physical abuse to psychological manipulation to science-backed methods.
  • The HIG combined research, practice, and training in one body.
  • A great practitioner may not understand why something works.
  • O'Neill's edge is the hybrid of understanding the science and applying it live.

being able to cross the bridge between the science and understanding that and being able to apply it in the room, that hybrid, that sweet…

Desmond O'Neill · 07:30
#interrogation#science#history#expertise
Story14:30

Four days with a serial predator — and betting his career on the answer

Asked to determine whether Phillip Garrido (who kidnapped Jaycee Dugard for 18 years) had also taken Michaela Garrett, O'Neill asked for four days. He connected genuinely, brought food, and each day invited Garrido back ('if the angels on your shoulder tell you to show up'). Despite being called a liar and having his integrity attacked, O'Neill stayed on purpose and concluded 'he's not your guy' — betting his career on it.

  • He requested four days, not hours, for a genuine deep dive.
  • He refused to belittle or berate despite repeated aggression.
  • Staying on mission is what let him read the truth.
  • New fingerprint evidence later convicted the real perpetrator.

he's not your guy... I bet my career on it

Desmond O'Neill · 18:00
#interrogation#purpose#story#connection
Story37:00

Who's the jerk in the room? The interrogator who lost his cool

O'Neill watched an internal affairs investigator interviewing an agent accused of road rage. The subject was aggressive, but the investigator matched him — 'because I think you're a liar' — until both were yelling. The investigator emerged calling the subject 'a jerk', but O'Neill's verdict was the reverse: the investigator was the jerk, because his job was to keep composure and find the truth, and he abandoned it to win the ego game.

  • It was the investigator's job to maintain composure, not the subject's.
  • He got pulled out of his purpose into 'who's the bigger jerk'.
  • If you lose your cool, you lose control.
  • You don't have to return aggression in kind.

I don't think he's the jerk in the room, the other guy was the jerk in the room

Desmond O'Neill · 38:30
#composure#conflict#emotional-regulation#story
Story1:01:00

The drunk teenager and the two right decisions

As a patrol officer, O'Neill pulled over a drunk 16-year-old in his father's luxury car. With discretion to jail him or call his parents, he called the dad, hoping it would prevent a repeat. When he posed the story to his training community, his wife Evy said she'd have done the exact opposite — jail him, tow the car. His point: both decisions were owned, made with the information at hand, without hindsight regret.

  • He had discretion and chose to call the teen's father.
  • His wife would have made the opposite choice — and owned it too.
  • The lesson isn't which was right, but that both were owned.
  • Living life in reverse with hindsight bias is impossible and corrosive.

when you decide on something with the information you have at the moment, do you own it?

Desmond O'Neill · 1:04:30
#decision-making#ownership#discretion#story

Takeaway· 3

Takeaway1:12:00

Three things to stop doing: being right, saying 'I understand', giving your opinion

O'Neill frames better communication as extinction before acquisition — subtracting, not adding. Stop trying to be right. Stop telling people you understand (you grasp their words, never their headspace, and saying 'I understand' hijacks their moment). Stop giving unsolicited opinions — most people, as Simon Sinek says, just want you to sit in the mud with them, not to be fixed.

  • Better communication is often subtraction, not addition.
  • You can understand someone's words but not their headspace.
  • 'I understand' after a personal story makes it about you.
  • Most people want a sounding board, not a solution — sit in the mud with them.

stop trying to be right... stop telling people you understand... stop giving people your unsolicited opinion

Desmond O'Neill · 1:12:00
#communication#listening#empathy#advice
Takeaway20:30

Having a profession vs being a professional

O'Neill distinguishes having a profession (what you do) from being a professional (the culmination of everything you've done, brought to bear at a specific moment for a specific purpose). It's what he had to summon for the four-day Garrido interview — because it mattered, to him and to a grieving family.

  • Having a profession is your job title.
  • Being a professional is everything you've done, applied in the moment.
  • Not every relationship deserves that level of effort.
  • It mattered because it mattered to a family.

having a profession is what you do. Being a professional is the culmination of everything that you've done at that moment

Desmond O'Neill · 20:30
#professionalism#purpose#craft#mindset
Takeaway1:17:00

Why he regrets no decision: you'd be a different person

Asked the closing question about his most regretted decision, O'Neill says there isn't one — not because his choices were perfect, but because he owns them and refuses hindsight bias. Every decision, even the drunk-driver call, manifested into who he is. His thesis advisor's line captures it: the 30 rejected pages in the 'parking lot' were necessary — 'you had to have this to have this.'

  • He owns his decisions and rejects hindsight bias.
  • Wishing you'd chosen differently ignores you'd be a different person.
  • The 'parking lot' of mistakes was necessary to arrive where he is.
  • Identifying past mistakes is evidence your self-awareness grew.

you had to have this to have this

Desmond O'Neill · 1:19:00
#regret#growth#self-awareness#decisions