Boden Wants Starling to Be a Platform for Fairness
Boden says making Starling a strong bank is not the full extent of what she wants to do. She views the institution as a platform that can support customers' financial health and nudge society toward greater fairness and equality, while explicitly ruling out becoming a politician.
- Boden says she wants to do more than make Starling the best bank
- She links the bank's role to customers' financial health
- She describes fairness and equality as wider goals
- Her argument is aspirational and does not provide outcome evidence in this exchange
- She says she has no intention of entering politics
“Starling will do its bit to help people with their financial health.”
“I think the world is very unfair in lots of different ways.”