Luxury Displays Can Turn Financial Insecurity Into Borrowed Desire
Sanchez and Bartlett argue that repeated images of cars, watches, planes, and mansions can teach people to use visible consumption as a scoreboard. Sanchez calls this memetic desire and says she would rather publicize ownership of productive assets. The discussion is their interpretation of social influence, not evidence that every luxury purchase has the same motive.
- Bartlett says entertainment shaped his early picture of success
- Sanchez criticizes wealthy creators who center visible consumption
- They distinguish assets that can produce or preserve value from status purchases
- Sanchez argues that online surroundings can influence what people believe they want
“they're perpetuating the PlayStation situation”
“we start to have this memetic desire”