TThe Diary of a CEO
← All episodes
01 May 2023

The Scary New Research On Sugar & How They Made You Addicted To It! Jessie Inchauspé

5Frameworks
9Insights

Frameworks in this episode

Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Myth Buster· 2

Myth Buster56:30

Equal Calories Do Not Mean Two Foods Affect the Body Equally

Inchauspé explains the historical measurement of food energy by burning food and measuring heat, then argues that a calorie total says little about a food's composition or a person's biological response. Her stronger suggestion to stop counting calories is an opinion presented in the episode, not a universal weight-management rule; she acknowledges that reducing energy intake can lead to weight loss but questions its sustainability and health context.

  • Calories measure energy rather than nutritional composition
  • Foods with similar calorie totals can contain very different ingredients
  • The guest argues that glucose response adds information a calorie count omits
  • She acknowledges that eating less energy can produce weight loss
  • The episode does not establish that energy balance is irrelevant

The calories in a food also gives us no information about what's actually in the food.

Jessie Inchauspé · 59:00

restricting calories of course

Jessie Inchauspé · 1:01:00
#calories#weight loss#food quality#metabolism
Myth Buster1:04:00

Why Inchauspé Treats Whole Fruit Differently From Juice

Inchauspé distinguishes intact fruit from fruit that has been juiced, blended, dried, or puréed. She says juicing removes much of the fiber and makes concentrated sugar faster to consume, so she treats juice as a pleasure or dessert rather than a health food; the exact metabolic effects vary by product, portion, and person and are not quantified in the transcript.

  • Whole fruit retains its physical structure and fiber
  • Juicing separates much of the pulp from the liquid
  • Liquid sugar can be consumed faster than intact fruit
  • The guest says the body does not give fruit-derived sugar a special exemption
  • Her practical classification is whole fruit for sweetness and juice as dessert

Juicing is essentially taking away all the fiber

Jessie Inchauspé · 1:05:30

This is dessert, right? This is for my pleasure.

Jessie Inchauspé · 1:07:00
#fruit#juice#fiber#sugar

Hot Take· 1

Hot Take1:21:30

Inchauspé Says Sugar's Quick Lift Is Pleasure, Not Stamina

The host says he assumed sugar before recording would supply energy. Inchauspé reframes the immediate lift as a dopamine-related reward followed by a possible crash, while allowing that a person may sometimes deliberately choose that short-lived effect; this is her simplified explanation, not proof that every sugary food produces the same response in every listener.

  • The host begins from the common idea that sugar supplies useful quick energy
  • Inchauspé separates a rewarding sensation from sustained energy and stamina
  • She predicts a crash and renewed desire for sweetness after a spike
  • She does not demand total abstinence
  • The claim is presented as a practical model rather than a complete account of energy metabolism

sugar gives you pleasure, it does not give you energy

Jessie Inchauspé · 1:22:00

sometimes you want that da da da da

Jessie Inchauspé · 1:22:30
#sugar#energy#dopamine#stamina

Explainer· 3

Explainer20:30

Why One Sweet Food May Be Followed by Another Craving

Inchauspé describes a cycle in which a sweet or starchy food raises glucose, a later drop activates brain systems associated with craving, and sweetness also produces a rewarding dopamine response. She uses this account to reduce shame around cravings, although the episode's broad language about dopamine and addiction is the guest's framing rather than a full assessment of addiction science.

  • Cookies contain both sugar and starch
  • Inchauspé says a post-spike drop can activate craving-related brain systems
  • She also links sweet taste with dopamine-mediated reward
  • The proposed cycle can repeat across later eating occasions
  • She argues that cravings should not automatically be read as weak willpower

This drop has been shown to activate the craving center in your brain

Jessie Inchauspé · 21:30

It's not your fault. It's absolutely not your fault.

Jessie Inchauspé · 22:00
#cravings#sugar#dopamine#glucose
Explainer35:00

Glucose Is Essential Fuel; the Episode Focuses on Delivery Speed

Inchauspé explains glucose as an important energy source used throughout the body and says sweet and starchy foods are major dietary sources. Her core distinction is not that glucose is inherently bad, but that a rapid influx can create what she calls a glucose spike and trigger downstream stress responses.

  • The body uses glucose as an energy source
  • Sweet and starchy foods can supply glucose
  • The guest defines a spike as a rapid rise in circulating glucose
  • She compares excess delivery to giving a plant too much water
  • The episode argues for changing speed and context rather than eliminating all sugar

glucose is your body's favorite source of energy

Jessie Inchauspé · 35:30

Some glucose is good. Too much glucose causes all these issues.

Jessie Inchauspé · 37:30
#glucose#energy#metabolism#blood sugar
Explainer38:00

Three Processes Inchauspé Uses to Explain Glucose Spikes

Inchauspé links rapid glucose rises to mitochondrial stress, glycation, and insulin release. She says insulin moves excess glucose into muscle, liver, and fat storage and that chronically high insulin exposure can contribute to insulin resistance; these are simplified podcast explanations and should not be treated as individualized medical conclusions.

  • Mitochondria are described as converting glucose into usable energy
  • The guest says a rapid glucose load can stress this process
  • Glycation is presented as one process associated with aging
  • Insulin helps lower circulating glucose by directing storage
  • Reduced insulin sensitivity over time is described as insulin resistance

your mitochondria are in charge of turning glucose into energy

Jessie Inchauspé · 38:30

over time your body becomes less sensitive to it

Jessie Inchauspé · 45:30
#insulin#mitochondria#glycation#metabolism

Story· 1

Story04:30

A Broken Back Led Inchauspé to Investigate Her Own Health

Inchauspé recounts breaking a vertebra after jumping from a waterfall at 19, undergoing major surgery, and later experiencing episodes she identifies as depersonalization. She says this frightening period drove her to study biochemistry and genetics; she later noticed a personal association between glucose changes and her symptoms, but the episode does not establish that glucose caused the condition or that her experience generalizes to others.

  • She says one vertebra was broken into multiple pieces
  • Physical recovery was followed by severe psychological symptoms
  • She identifies depersonalization as the closest term she found for the episodes
  • The experience led her to study how the body works
  • Her glucose observation was personal and does not establish clinical causation

the closest thing that I found is depersonalization

Jessie Inchauspé · 11:00

I discovered that my mental health got worse when my glucose

Jessie Inchauspé · 16:30
#recovery#depersonalization#health journey#glucose

Takeaway· 2

Takeaway27:00

The Episode Makes Broad Health Claims That Need Clinical Context

Inchauspé associates glucose spikes with cravings, fatigue, brain fog, sleep disruption, inflammation, reproductive conditions, aging, type 2 diabetes, heart disease, and cancer. She also says glucose is not the whole of health, but several statements are sweeping and the transcript does not present study details, effect sizes, or contrary evidence; listeners should treat them as guest claims and seek clinical guidance for symptoms or diagnosed conditions.

  • The guest connects glucose patterns to both short- and long-term outcomes
  • PCOS and fertility receive particular attention in the discussion
  • The host summarizes an even broader list of possible effects
  • Inchauspé acknowledges that sleep, stress, exercise, connection, and medical care also matter
  • The episode does not support diagnosing or treating a condition from symptoms alone

glucose is not everything, right?

Jessie Inchauspé · 33:30

it's hard for me to say

Jessie Inchauspé · 42:30
#medical claims#pcos#inflammation#evidence
Takeaway1:23:00

A Random Question Card Can Make Vulnerability Feel Safer

During the closing card exercise, the host observes that selecting a question from a neutral object removes some of the perceived agenda that comes with an interviewer asking it directly. Inchauspé agrees that the format can help people answer vulnerable questions, and her responses lead her to decide to thank her surgeon and reflect on concern for her father.

  • A randomly selected prompt feels less targeted than a direct question
  • The physical card creates neutral ground between participants
  • Removing perceived agenda can make a difficult answer easier
  • One prompt leads Inchauspé to decide to write to her surgeon
  • Another opens a conversation about noticing sadness in a parent

it removes the agenda

Steven Bartlett · 1:31:00

It's so important because it's really hard to ask these questions

Jessie Inchauspé · 1:30:30
#vulnerability#questions#connection#communication