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27 March 2023

Tony Hawk: The Man With The $1.4 Billion Name! Burnout, Obsession & Regrets

5Frameworks
15Insights

Frameworks in this episode

Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Explainer· 2

Explainer21:00

How Closing Skate Parks Pushed Skateboarding Underground

Hawk describes skateboarding as moving through commercial cycles rather than growing continuously. In his account, rising liability contributed to private skate parks closing around 1989 to 1991, leaving skaters with few facilities and helping street skating become central.

  • Hawk recalls popularity spikes in the late 1970s and 1980s
  • He attributes many park closures partly to growing liability concerns
  • There were few adequate public alternatives when private facilities closed
  • The loss of venues helped move the culture toward street skating

Skating had gone through cycles in the past.

Tony Hawk · 21:30

That's when skating took to the underground and became more street-centric.

Tony Hawk · 22:30
#skateboarding history#skate parks#street skating#industry cycles
Explainer57:00

Why Activision's Skateboarding Game Felt Right to Hawk

Hawk says he explored another game project but found its attempt to simulate skating technically difficult to play. Activision's early version felt intuitive and accessible to non-skaters, which better matched his desire to introduce a still-niche sport to a wider audience.

  • Another developer pursued a more technically faithful simulation
  • Hawk worried that a difficult control scheme would limit a small market
  • Activision's prototype let him begin performing tricks immediately
  • He describes the experience as feeling like an extension of his body

I wanted something that would be more friendly to the non-skater to play.

Tony Hawk · 58:00

Something innately felt right about it to me.

Tony Hawk · 58:30
#video games#product design#accessibility#activision

Story· 7

Story03:00

How Skateboarding Gave Tony Hawk Purpose and Belonging

Hawk says skateboarding gave a bullied, strong-willed child a community, identity, and visible evidence of improvement. Unlike team sports, each session produced some incremental gain and channelled his energy into a self-directed pursuit.

  • Hawk found a community among people he describes as misfits and outcasts
  • He says skating strengthened his identity and self-confidence
  • Small improvements gave him a sense of purpose
  • His mother saw skating as a constructive direction for his determination

Every time I skated, I got better.

Tony Hawk · 05:00

It gave me a sense of purpose.

Tony Hawk · 05:00
#belonging#childhood#purpose#skateboarding
Story09:30

Famous at Skate Events, Invisible Back at School

Hawk recalls hiding his skateboard at school even after gaining sponsorship and turning professional. He could sign autographs at a major event over the weekend, then return to being ignored or mocked in the school corridors.

  • Skateboarding was socially uncool in Hawk's early high-school years
  • He hid his board in bushes to avoid being hassled
  • Sponsorship initially meant free boards and event travel rather than wealth
  • Recognition inside skateboarding did not transfer to his school life

I chose to hide my skateboard in the bushes behind the school.

Tony Hawk · 10:00

I would come back from that weekend and be a ghost in the hallways again.

Tony Hawk · 10:30
#school#identity#bullying#recognition
Story22:30

How Frank Hawk Built Structure Around His Son's Sport

Hawk says his father responded to skateboarding's disorder by helping form the National Skateboard Association and sanctioning events. The support also created accusations of nepotism when Tony succeeded, adding pressure that he says drove him to prove himself through performance.

  • Frank Hawk had a pattern of actively supporting each child's interests
  • He saw young skaters with little organisation or institutional support
  • Tony describes his father's work as altruistic rather than a paid venture
  • Their shared presence at events led to uncomfortable conflict-of-interest claims

He saw a group of kids like me that loved it and had very little support.

Tony Hawk · 23:00

All of that just drove me to get better and prove everyone wrong.

Tony Hawk · 24:00
#family#skateboarding history#nepotism#support
Story37:00

Hawk on Getting Famous by Accident and Feeling Unfulfilled

After his video game became a hit, Hawk says celebrity appearances and nightlife felt disorienting rather than fulfilling. He eventually took stock of how the noise distracted him from being emotionally available to his children and changed his priorities.

  • The game expanded Hawk's public life beyond skate events
  • He briefly participated in red carpets, clubs, and celebrity culture
  • He says the people and activities did not feel connected to what he valued
  • Concern about emotional availability to his children prompted change

I got famous by accident, and it's not necessarily what I wanted.

Tony Hawk · 38:00

I never felt fulfilled.

Tony Hawk · 38:30
#fame#family#celebrity#priorities
Story48:30

The Twelve-Year Pursuit Behind Hawk's First 900

Hawk explains why the 900 was unusually difficult: the skater loses sight of the landing zone twice during the rotation. He attempted it intermittently for years, suffered injuries including a broken rib, abandoned it after a painful 1996 attempt, and resumed during the 1999 X Games best-trick event.

  • Hawk began considering the 900 after learning 720s in 1985
  • He says spatial orientation took years to understand because the landing disappears twice
  • Attempts were intermittent rather than daily across all twelve years
  • A 1996 rib injury led him to stop pursuing the trick for a time
  • The live X Games setting persuaded him to continue after his planned trick was complete

You're blind to your landing zone twice when you do a 900.

Tony Hawk · 49:00

If I'm ever going to try to land this again, it'll be tonight.

Tony Hawk · 52:00
#900#x games#persistence#skateboarding
Story1:01:00

When Tony Hawk's Name Became Bigger Than the Skater

Hawk says the game franchise changed his life and made his name globally synonymous with both skating and a video game. He attributes the widely discussed billion-dollar sales figure to Activision's revenue, not his personal earnings, and says some younger people have even asked whether he was named after the game.

  • Hawk cites a widely discussed figure of about a billion dollars in Activision sales
  • He explicitly distinguishes the publisher's reported sales from his own share
  • The game's cultural reach introduced some players to skateboarding itself
  • He says the success made his name inseparable from the game for some younger people

They talk about a billion dollars for Activision. You know, my take is not that grandiose.

Tony Hawk · 1:01:00

It changed my life completely.

Tony Hawk · 1:01:00
#tony hawk pro skater#video games#fame#skateboarding
Story1:22:00

The Kurt Cobain Skateboard Hawk Reissued for Charity

Hawk says he bought a skateboard painted by Kurt Cobain at auction, verified it with Cobain's daughter Frances, and produced 500 photorealistic recreations. He says proceeds were split between the Jed Foundation and the Skatepark Project.

  • The original owner reportedly paid Cobain twenty dollars and a bag of cannabis to paint the board
  • Hawk says Frances Cobain helped verify its authenticity
  • The recreation matched the original image and board shape
  • Hawk says half the proceeds supported suicide prevention and half public skate parks
  • He reported that 300 of the 500 boards had sold at the time of recording

I recreated the skateboard exactly, photorealistic, same shape and everything.

Tony Hawk · 1:23:00

Half go to the Jed Foundation For Suicide Prevention and half go to the Skatepark Project.

Tony Hawk · 1:23:30
#kurt cobain#charity#mental health#skate parks

Q&A· 2

Q&A1:06:30

What Therapy Helped Hawk Understand About Intimacy

Hawk says he recognised a cycle of compulsive behaviour that conflicted with the family relationships he wanted. He describes therapy as helping him process a fear of intimacy, practise vulnerability, and move toward choices that better matched his values; these are his personal reflections, not clinical claims.

  • Hawk says he sought help and engaged in therapy during his forties
  • He connects his guardedness partly to the examples he had growing up
  • Unwanted public attention also made him afraid of saying or doing the wrong thing
  • He says vulnerability became easier with practice
  • He observed that expressions of love helped his children feel seen and important

I had to go get help, lean into therapy.

Tony Hawk · 1:07:00

I think a lot of it was just being afraid of intimacy.

Tony Hawk · 1:07:30
#therapy#vulnerability#intimacy#family
Q&A1:12:30

Why Success and Failure Quieted Hawk's Self-Doubt

Hawk agrees that a large public brand can provoke doubt about whether the attention belongs to the right person. He says repeated cycles of success and failure have made that doubt quieter because he can point to work that is real and tangible, while still recognising that public attention could disappear.

  • The host introduces Bear Grylls's claim that a bigger brand increased his self-doubt
  • Hawk recognises the feeling as a form of imposter syndrome
  • He says experience across both success and failure provides grounding evidence
  • He describes self-doubt as a whisper rather than claiming it has disappeared

Why me? Why is it—are they sure they got the right guy?

Tony Hawk · 1:13:30

I've been through enough phases of success and failure.

Tony Hawk · 1:13:30
#imposter syndrome#self-doubt#success#identity

Takeaway· 4

Takeaway25:30

Why Hawk Accepted Becoming Skateboarding's Ambassador

Hawk says he did not seek sole credit, but accepted being treated as a mainstream representative because he wanted skateboarding to become accessible and respected. He believed he could explain the culture to broad audiences while remaining grounded in its core.

  • Hawk had already watched skateboarding's popularity rise and fall
  • He wanted renewed interest in the sport more than personal glory
  • His interview skills helped him translate the culture for mainstream audiences
  • The ambassador role also intensified isolation from some established skaters

I just wanted to see skateboarding be more accessible and get more popular.

Tony Hawk · 26:30

I was this chosen ambassador to skateboarding.

Tony Hawk · 26:30
#ambassadorship#skateboarding#media#representation
Takeaway1:04:00

Hawk's Regret: He Trained Skating More Than His Humanity

Asked what he would tell his younger self, Hawk says he would devote equal effort to his state of mind, priorities, relationships, and presence. He believes professional hyperfocus helped him succeed but left other people feeling secondary, and says his relationships improved after he changed.

  • Hawk says skating success dominated his attention
  • He regrets not developing relational presence alongside professional ability
  • He acknowledges losing people as well as gaining relationships through later change
  • He now describes himself as happier, more reliable, and closer to his adult children

I didn't really work on my humanity.

Tony Hawk · 1:04:30

Figure out how to function more as a human than just a professional.

Tony Hawk · 1:04:30
#regret#relationships#priorities#personal growth
Takeaway1:10:30

Why Hawk Trusts His Wife as His Most Grounded Sounding Board

Hawk says his wife provides a sense of home, gives trusted opinions on opportunities, and is not impressed by fanfare. He also credits her with supporting his efforts to navigate intimacy, fatherhood, and a blended family.

  • Hawk describes his wife as supportive and grounded
  • He uses her judgement when deciding which opportunities to pursue
  • Her lack of interest in celebrity helps keep outside noise separate from home
  • He credits their communication and intimacy while respecting that she prefers privacy

In deciding what to get involved with, she's my sounding board.

Tony Hawk · 1:10:30

She's not swayed by fanfare at all.

Tony Hawk · 1:11:00
#marriage#decision-making#family#grounding
Takeaway1:14:00

Hawk on Businesses That Failed Beyond His Expertise

Hawk rejects a success-only account of his career and acknowledges businesses and relationships that failed. He says some ventures were mistimed or beyond his expertise, and that success in one area had led him to expect easier transfer into another.

  • Hawk says some businesses failed because the timing was wrong
  • Other ventures extended beyond what he understood well
  • Prior success created overconfidence about entering new spaces
  • He says he tries to grow from mistakes in business and relationships

I've had businesses that fail.

Tony Hawk · 1:14:30

I've always learned to embrace my mistakes with skateboarding.

Tony Hawk · 1:15:30
#business failure#expertise#mistakes#growth