TThe Diary of a CEO
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Productivity

The Cognitive Bathtub

Remove low-value decisions so your best work has room

Difficulty
Easy
Time to result
~days to results
Steps
5
Confidence
96%

Poumpouras compares cognitive load to a bathtub that can hold only so much water. Continually adding tasks, decisions, analysis, and emotional demands eventually causes overflow: work becomes sloppy, execution slows, and decision quality suffers. The remedy is subtraction, not greater tolerance for overload. Standardize low-value choices, delegate to capable people, stop unnecessary analysis, and reserve attention for decisions that genuinely require you. She connects this to presidents who relied on strong advisers, delegated specialist knowledge, and removed trivial choices from their days. The framework treats spare capacity as a performance asset. A lighter load supports steadier emotions and gives the remaining priorities enough attention to be done exceptionally well.

Origin

Poumpouras says she developed this approach by observing presidents and other high-performing people protect their attention. She illustrates it with Barack Obama's reported use of repeated suit choices to remove an unnecessary daily decision.

Core principles

  • 01Mental and emotional capacity are finite
  • 02Busyness is not the same as productivity
  • 03Removing decisions can improve important decisions
  • 04Exceptional work requires unused capacity

How to run it

  1. 1

    Map the water

    Write down the tasks, decisions, unresolved questions, and emotional demands currently occupying your attention.

    Pro tip Include small repeated choices; individually trivial decisions can still accumulate.

  2. 2

    Separate essential judgment

    Mark the items that truly require your knowledge, authority, or values. Treat everything else as a candidate for removal, standardization, or delegation.

    Watch out Do not delegate accountability for a consequential decision merely to feel less busy.

  3. 3

    Drain predictable choices

    Create defaults for routine choices and stop revisiting questions whose answer does not materially affect the outcome.

    Pro tip Repeated meals, clothing, meeting formats, and approval rules are useful places to look.

  4. 4

    Delegate to informed people

    Give defined responsibilities to people who know more about that area and ask them to bring back the information needed for your decision.

    Pro tip Choose steady advisers who reduce noise rather than transmit panic.

  5. 5

    Spend capacity deliberately

    Use the recovered attention on the few tasks where excellent judgment or execution matters most.

    Watch out Do not immediately refill the space with new low-value commitments.

In the wild

Removing a daily clothing decision

Poumpouras cites the public example of Barack Obama having many of the same suit. Her interpretation is that this removed a trivial decision from a day already filled with consequential choices.

More cognitive capacity remained available for presidential decisions.

A founder lightens the weekly load

A founder inventories recurring approvals, standardizes routine expense decisions, and delegates campaign reporting to a specialist. The founder reviews exceptions instead of every transaction and report.

The founder preserves attention for product and hiring decisions without abandoning accountability.

Common mistakes

Treating busyness as output

A full calendar can feel productive while leaving too little capacity for the work that matters.

Delegating without ownership

Passing work away without a capable owner or a clear return path creates more uncertainty rather than less.

Is it for you?

Best for

Leaders and professionals carrying too many recurring choices and responsibilities.

Not ideal for

Situations where the real constraint is missing information rather than excess cognitive load.

From the transcript

Your brain is like a bathtub. Your cognitive load is like a bathtub.

Evy Poumpouras · (07:00)

What can I do less of so I can be exceptional at the other things I do?

Evy Poumpouras · (08:30)

From the episode

Secret Agent (Evy Poumpouras): Never Be Yourself At Work! Authenticity Is Quietly Sabotaging You! - Evy Poumpouras