TThe Diary of a CEO
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Strategy

Fun-and-Passion Project Filter

Test enjoyment, people, and meaning before letting money or status decide

Difficulty
Easy
Time to result
~days to results
Steps
5
Confidence
99%

After her late-night show, Singh changed how she evaluates opportunities. Her agents may still discuss compensation and scheduling, but she reserves a separate part of the decision for three fit questions: will the work be fun, are the people good to work with, and does she care about the project and its message? The mechanism corrects for the forces that drew her into late night despite initially saying no: historic status, responsibility to communities, and ego. Those reasons felt valid but did not sustain her through an intense production schedule for work she says was never her passion. The filter does not claim every day must be enjoyable. It asks whether the project's underlying experience and purpose are strong enough to support the work after novelty, money, and headlines fade.

Origin

Singh developed the filter after completing her late-night show and explained it on The Diary of a CEO.

Core principles

  • 01Status and duty cannot sustain every demanding project
  • 02Enjoyment and genuine interest support longevity
  • 03The people involved are part of the opportunity
  • 04Success can mean declining work that fails the fit test

How to run it

  1. 1

    Evaluate the practical offer

    Clarify compensation, schedule, workload, control, and resources before judging the opportunity's appeal.

    Pro tip Compare the promised role with the actual operating system around it.

  2. 2

    Test for fun

    Ask whether the core activity itself is likely to be enjoyable, not merely whether the announcement will feel exciting.

    Pro tip Picture an ordinary hard day after the headline has passed.

    Watch out Do not confuse fun with an absence of difficult work.

  3. 3

    Test the people

    Assess whether the collaborators are respectful, capable, and people you genuinely want to spend the production period with.

    Pro tip Include the decision-makers who can constrain the work, not just the people making the pitch.

  4. 4

    Test for care

    State what the project says or changes and whether you actually care about that contribution.

    Pro tip Separate personal conviction from a general sense of duty or prestige.

  5. 5

    Apply the fit verdict

    If the essential fit answers are no, define success as declining rather than rationalizing the opportunity.

    Watch out A high-profile offer can make a weak fit look temporarily important.

In the wild

The late-night offer returns

Singh first declined the late-night show because hosting was not a childhood ambition. When the offer returned, its historic significance, her sense of duty, and her ego contributed to a yes. She later said those reasons were not enough to sustain the long production days and that the experience taught her to give fun and passion explicit weight.

She now treats declining a project without fun, good collaborators, or genuine meaning as a successful decision.

Common mistakes

Falling for the headline

Being proud of a historic announcement does not establish that the daily work will be worthwhile.

Assuming duty supplies endless fuel

A sense of responsibility can justify an opportunity without making its workload sustainable or its craft fulfilling.

Is it for you?

Best for

People evaluating optional, intensive projects whose success depends on sustained creative or emotional effort.

Not ideal for

Essential short-term obligations where enjoyment is not a realistic or sufficient decision criterion.

From the transcript

now we're going to talk about if i'm going to have fun

Lilly Singh · (42:00)

do i even care about the message here

Lilly Singh · (42:30)

From the episode

Lilly Singh: My Deepest Insecurities Led To My Greatest Achievements