TThe Diary of a CEO
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Productivity

Hear It, Do It, Let It Go

Capture the idea you hear before overthinking or approval-seeking reshapes it

Difficulty
Easy
Time to result
~days to results
Steps
5
Confidence
90%

Hear It, Do It, Let It Go is a fast creative-execution loop Labrinth says he learned partly through working with Sia and through the freer environment around Euphoria. Begin with the melody, sound, image, or direction you already hear internally. Make it before extended analysis gives people-pleasing and imagined judgment time to reshape the idea. Keep what you genuinely enjoy, then stop rather than endlessly polishing for a predicted reaction. The method separates generating a truthful first version from later reflection; it does not forbid revision, and Labrinth acknowledges that he thought more about the album later. Its immediate output is a captured creative statement that can be assessed after it exists instead of being suppressed before it is made.

Origin

Extracted from The Diary of a CEO, where Labrinth says working with Sia helped him let go and describes making an album by doing what he heard, keeping the melodies he enjoyed, and leaving them there.

Core principles

  • 01The first clear idea is useful creative information
  • 02Overthinking gives approval-seeking time to alter the work
  • 03Completion can require stopping before certainty arrives
  • 04Enjoyment is a valid signal during exploratory creation

How to run it

  1. 1

    Hear the Core

    Name the melody, image, sound, or direction already present in your mind. Separate it from ideas copied to trigger a known audience reaction.

    Pro tip Describe the core in one sentence before making it.

  2. 2

    Make It Immediately

    Create a rough version while the internal signal is clear. Prioritize capturing the idea over proving its value.

    Pro tip Use the quickest medium that preserves the central feeling.

    Watch out Speed does not excuse unsafe or irreversible execution.

  3. 3

    Keep What You Enjoy

    Listen for the melodies, phrases, or choices that feel alive to you. Preserve them before optimizing for another person's expected response.

    Watch out Enjoyment is a creative signal, not proof that every detail is finished.

  4. 4

    Stop the Approval Edit

    Notice when changes are being made only to avoid judgment or manufacture a reaction. End the first pass before those changes erase the original idea.

    Pro tip Label speculative audience edits separately so they do not silently replace the draft.

  5. 5

    Release the Draft

    Leave the version alone and return later if reflection is useful. Letting go means ending compulsive shaping, not banning all later revision.

    Watch out Do not confuse a first creative version with a fact-checked or production-ready release.

In the wild

Labrinth's Faster Album Process

After a long second-album process, Labrinth says he approached the next record with a faster attitude: make something, keep the melodies he enjoyed, and leave them there. He notes that he later did think about the album more, so the method captured the work rather than eliminating reflection.

He completed a body of work he describes as a step toward expressing himself more openly.

A Designer Captures the First Concept

Illustrative example: a designer can already see a simple landing-page concept but keeps imagining stakeholder reactions. She builds the core layout in one session, preserves the visual relationship she likes, and records speculative revisions separately for later review.

A concrete first version exists before imagined approval requirements dilute the idea.

Common mistakes

Using Speed to Skip Necessary Review

The method concerns capturing creative work. It does not replace accuracy, safety, legal, or production checks.

Mistaking Imitation for Inner Direction

Labrinth distinguishes what an artist hears internally from combining whatever is currently popular. The method starts with the former.

Never Returning With Fresh Ears

Letting go ends compulsive first-pass editing, but Labrinth says he did reflect on the album later. Useful revision remains possible after the idea has been captured.

Is it for you?

Best for

It is best for early creative drafts when the core idea is clear but fear and imagined judgment are slowing execution.

Not ideal for

It is not ideal for safety-critical, factual, contractual, or technically exact work that requires deliberate review.

From the transcript

let's just do just do something just do it let it go don't think about it

Labrinth · (1:04:00)

I enjoy these Melodies I enjoy what I'm doing I'm gonna leave it there

Labrinth · (1:04:00)

what are you hearing write what you hear

Labrinth · (1:04:30)

From the episode

Labrinth: The Musical Genius Behind Euphoria