TThe Diary of a CEO
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Self-Mastery

Mate Desirability Score

Improve the changeable traits in your overall relationship-market value

Difficulty
Advanced
Time to result
~months to results
Steps
6
Confidence
96%

Saad describes mate desirability as a multi-attribute score rather than a verdict based on one feature. Appearance, health, communication, intelligence, kindness, ambition, confidence, accomplishment, and other cues can contribute differently, with some strengths compensating for weaknesses elsewhere. The practical move is to separate fixed attributes from changeable ones, then improve the latter instead of treating an unfavorable trait as destiny. Saad also links the model to assortative mating: people commonly pair with others of broadly similar overall value and, for durable relationships, similar fundamental values and goals. He hypothesizes—while acknowledging it has not been tested in the form he describes—that a widening gap between partners' overall scores may create relationship stress.

Origin

Extracted from The Diary of a CEO

Core principles

  • 01People are evaluated across a basket of attributes
  • 02Strength in one attribute can partly compensate for weakness in another
  • 03Some attributes are fixed while others can improve
  • 04Long-term partners often match on broad value and fundamental values
  • 05Large divergence over time may strain a relationship

How to run it

  1. 1

    Build the attribute basket

    List the traits that plausibly affect attraction and long-term partnership in your context.

    Pro tip Include character, capability, health, communication, and life direction rather than appearance alone.

    Watch out The score is a heuristic, not an objective measure of human worth.

  2. 2

    Separate fixed from changeable

    Mark which attributes cannot realistically change and which can improve through effort or practice.

  3. 3

    Find compensating levers

    Identify changeable strengths that can offset weaker or fixed attributes within the overall basket.

    Pro tip Prioritize health, learning, speech, assertiveness, and ambition when they are genuine gaps.

  4. 4

    Act on specific changes

    Translate each selected lever into a repeatable behavior and track progress over time.

    Pro tip Choose improvements that also benefit life outside dating.

    Watch out Do not adopt a false persona solely to attract someone.

  5. 5

    Check fundamental alignment

    For a long-term partner, compare core values, goals, and standards of conduct rather than demanding identical tastes.

  6. 6

    Reassess development

    Notice whether both partners continue developing in ways that preserve broad alignment.

    Pro tip Discuss emerging gaps before turning the heuristic into a private verdict.

    Watch out Saad presents score divergence as an untested prediction, not a validated divorce rule.

In the wild

Improving the attributes within reach

Saad says height and facial symmetry may be fixed, while fitness, reading, vocabulary, elocution, ambition, and assertiveness can be developed. In his account, improvement across those available dimensions can change the total basket even when no single weakness disappears.

A fixed limitation no longer becomes a reason to abandon broader self-development.

Common mistakes

Treating one trait as destiny

The model is explicitly compensatory: a basket of attributes matters more than one isolated feature.

Calling a hypothesis a divorce predictor

Saad says his divergence proposal has not been tested in the form discussed.

Is it for you?

Best for

Adults seeking realistic self-improvement or reviewing long-term alignment with a partner.

Not ideal for

Ranking human worth, manipulating partners, or making deterministic predictions about attraction or divorce.

From the transcript

Human beings are also products made up of many attributes.

Gad Saad · 45:30

Mating is a compensatory process.

Gad Saad · 1:25:00

From the episode

The Cancelled Professor: Husbands Are More Dangerous Than You Think! Men Are Hardwired To Cheat! Science Proves Monogamy Isn't Real! - Gad Saad