TThe Diary of a CEO
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CommunicationJordan Peterson

Specify the Target, Then Rehearse the Line

I cannot hit a target you won't specify — so name the wanted outcome and practise saying it badly

Difficulty
Easy
Time to result
~weeks to results
Steps
5
Confidence
92%

Peterson's rule for turning a complaint into something actionable: a grievance without a specified desired outcome cannot be satisfied, because there is no target. When someone is unhappy with you, the correct question is what they actually want, and if the answer is 'I don't know', that is not acceptable — a target has to be discussed. He extends it into a rehearsal protocol: ask your partner what you should have said, then actually say it, badly and artificially at first, with an eye to mastering it over fifty repetitions. The same rule generalises to work, where bringing a solution alongside a problem builds a reputation that moves you up a hierarchy fast.

Origin

Offered as a rule for couple conflict, then immediately generalised by Peterson to employees taking problems to their bosses.

Core principles

  • 01You cannot hit a target that has not been specified.
  • 02'I don't know what I want' is a starting point for discussion, not an acceptable end state.
  • 03A first attempt at a new response will be fake, clumsy, and badly executed — that is expected.
  • 04Mastery of a new interaction pattern takes on the order of fifty repetitions.
  • 05Bringing a solution with the problem is what accelerates you up a hierarchy.

How to run it

  1. 1

    Surface the unhappiness

    State plainly that you are unhappy with the other person, or receive that statement from them, without deflecting it.

  2. 2

    Demand a specified target

    Ask what they want — if you could give them what they wanted, what would it be — and refuse to accept 'I don't know' as the final answer.

    Pro tip Peterson's exact framing: 'I cannot hit a target you won't specify. Let's discuss it at least.'

    Watch out Without a target the complaint becomes a permanent grievance with no possible resolution.

  3. 3

    Ask what you should have said

    For a specific incident, ask what the ideal response would have been in that moment. Peterson notes this is a hard question for the other person too.

    Pro tip Make it concrete and situational rather than abstract — a line, not a principle.

  4. 4

    Say the line out loud

    Actually deliver the sentence they gave you, acknowledging openly that it is a first-pass approximation and their words in your mouth.

    Pro tip Frame it as trying to do something better stupidly and badly to begin with, aiming at mastery over fifty repetitions.

    Watch out If you are genuinely unwilling to say it because it violates your conscience, that is a signal of a deeper discussion, not a failure of the exercise.

  5. 5

    Keep the rubric

    Check whether the delivered line actually satisfied them, and retain it as a template for how that interaction goes in future.

    Pro tip Protect early attempts — punishing a new behaviour on its first outing kills it.

In the wild

The remark that bothered her

You say something that irritates your partner. Rather than debating whether she is too sensitive or you are a son of a bitch, you ask what you should have said instead, she supplies a version, and you say it.

You end up with a concrete rubric for how that interaction should run in future, rather than an unresolved verdict about character.

The employee who brings a solution

Instead of taking only a problem to your boss, you take the problem together with a proposed solution.

In a halfway decent business you get a reputation as the person who solves problems and ratchet up the hierarchy remarkably fast.

Common mistakes

Complaining without naming what you want

An unspecified want cannot be delivered, so the complaint recurs indefinitely and both parties conclude the other is unreasonable.

Refusing to rehearse because it feels fake

The first attempts at a new response are supposed to be artificial and poorly executed; treating that awkwardness as proof of insincerity aborts the learning.

Punishing the first attempt

A newly agreed tactic is fragile, like something just out of a cocoon. Criticising the first clumsy delivery kills the behaviour outright.

Is it for you?

Best for

Couples cycling on the same unresolved complaint, and employees who currently escalate problems without proposals.

Not ideal for

Conflicts where the request itself is unreasonable or violates the other person's conscience — those need a different conversation.

From the transcript

I cannot hit a target you won't specify.

Jordan Peterson · 49:00

if you're the sort of employee who goes to your boss with a solution, you'll rocket yourself up the hierarchy

Jordan Peterson · 49:30

if I had said what you wanted me to say in that situation, what would have I said?

Jordan Peterson · 50:00

with an eye to mastering it over 50 repetitions

Jordan Peterson · 50:30

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Jordan Peterson