TThe Diary of a CEO
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Communication

Theory-of-Mind Communication

Adapt your message to what the other person can know and feel

Difficulty
Moderate
Time to result
~weeks to results
Steps
5
Confidence
97%

Saad presents theory of mind as the capacity to represent what another person may know, expect, or experience, then adapt communication accordingly. A speaker addressing newcomers should avoid unexplained specialist language, not because the audience lacks intelligence but because it lacks that vocabulary. The same process applies socially: notice whether the setting welcomes an approach, whether the listener is engaged, and whether their cues suggest discomfort or impatience. The method moves from perspective-taking to modulation of words, detail, timing, pace, and duration. It remains an inference rather than mind-reading, so feedback matters. The transcript also makes claims about autism and theory-of-mind testing; this practical communication framework does not rely on those medical assertions.

Origin

Extracted from The Diary of a CEO

Core principles

  • 01Effective communication requires modeling another person's perspective
  • 02Expert knowledge should not be assumed in an unfamiliar audience
  • 03Words, timing, and duration should respond to social cues
  • 04Perspective-taking is incomplete without behavioral adjustment

How to run it

  1. 1

    Read the setting

    Identify why people are present, what interaction the context invites, and any vulnerability or time constraint.

  2. 2

    Model prior knowledge

    Estimate what the audience knows and which assumptions or terms require explanation.

    Pro tip Treat unfamiliarity with jargon as a knowledge gap, not low intelligence.

  3. 3

    Adapt the message

    Choose language, examples, detail, and tone that fit the listener and purpose.

    Watch out Adaptation should clarify rather than patronize.

  4. 4

    Monitor cues

    Watch for questions, confusion, engagement, impatience, withdrawal, and changes in body language.

    Pro tip Invite a response instead of relying only on your interpretation.

  5. 5

    Modulate or stop

    Adjust pace, duration, and depth, or end the interaction when the other person or context calls for it.

    Watch out Do not treat persistence as communication skill.

In the wild

Removing specialist language for a new audience

Saad says he would change his vocabulary when addressing people unfamiliar with evolutionary psychology. Using an unexplained phrase such as domain-specific computational systems would lose the audience because they do not know the jargon, not because they cannot understand the underlying idea.

The message is reshaped around the audience's actual starting point.

Common mistakes

Confusing jargon with rigor

Technical language can block understanding when the audience has not been given the concepts behind it.

Ignoring signs to finish

Perspective-taking fails if obvious impatience or vulnerability does not change the interaction.

Is it for you?

Best for

Teachers, speakers, experts, and anyone navigating unfamiliar or sensitive social interactions.

Not ideal for

Pretending to know another person's internal state with certainty or diagnosing social and developmental conditions.

From the transcript

I have to be able to put myself in your mind.

Gad Saad · 1:15:30

I modulate my message depending on who I'm speaking to.

Gad Saad · 1:16:00

From the episode

The Cancelled Professor: Husbands Are More Dangerous Than You Think! Men Are Hardwired To Cheat! Science Proves Monogamy Isn't Real! - Gad Saad