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29 May 2023

Editor Of Vogue (Edward Enninful OBE): How To Become No.1 In Your Industry Against All The Odds!

4Frameworks
14Insights

Frameworks in this episode

Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Explainer· 1

Explainer25:00

Enninful Says Imposter Syndrome Fueled Improvement but Also Took a Toll

Enninful describes feeling like an insecure outsider even while holding visible power and responsibility. He says self-criticism pushed him to improve each issue and rarely let success feel sufficient, but he also links those insecurities to drinking, sleeplessness, and difficulty enjoying results. With age and therapy, he says he has learned to contain those feelings rather than let them damage his health.

  • Rapid advancement did not remove his feeling that he did not belong
  • He says dissatisfaction, rather than success, drove repeated improvement
  • He delayed looking at finished issues because he expected to see mistakes
  • He does not claim the insecurity disappeared
  • He says he now tries to keep it from harming his physical or mental health

it never goes away you learn where to put it

Edward Enninful · 29:30

my insecurities really that that's what drove me

Edward Enninful · 30:30
#imposter-syndrome#perfectionism#work#mental-health

Story· 11

Story02:30

How His Mother's Atelier Shaped Enninful's Eye for Women and Clothes

Enninful describes growing up around his mother's atelier in Ghana, where she ran a business with about 40 women. Helping fit customers and observing women of different sizes gave him an early love of clothes and a lasting appreciation for how women feel in them.

  • His mother was a seamstress and business owner in 1970s Ghana
  • He spent time helping fit customers in her atelier
  • He links those experiences to his love of women, clothes, and creative work
  • His aunt's salon introduced him to magazines including Ebony, Jet, and Time

I grew up in love with clothes in love with my mother and in love with clothes

Edward Enninful · 03:00

that's when I developed my love for women all women

Edward Enninful · 03:30
#ghana#fashion#mother#childhood
Story05:00

Enninful Inherited Creativity From His Mother and Discipline From His Father

Enninful recalls being terrified of his authoritarian military father and hiding or destroying his drawings. Looking back, he says his father's discipline and his mother's warmth and creativity both became part of how he works, even as the fear also left him feeling that his brilliance should remain hidden.

  • His father expected the children to study and pursue conventional professions
  • Enninful hid creative drawings because he feared his father's reaction
  • His mother actively encouraged his drawing and work with clothes
  • He sees his current discipline and creativity as different parental inheritances
  • He says the fear contributed to a lasting sense of not being good enough

now I am literally both I am so disciplined in my work

Edward Enninful · 07:00

don't show how brilliant you are don't show how good you are hide it hide it

Edward Enninful · 08:00
#family#fear#creativity#discipline
Story10:00

Moving From Ghana to London Replaced Possibility With Fear

After a military coup, Enninful's family moved from Ghana to Britain, where he says they were detained at Gatwick because visa rules had recently changed. He recalls police stops, racist treatment, poverty, and his father's loss of status, contrasting that experience with a childhood in Ghana where Black people occupied every profession he could see.

  • His family left Ghana after a military coup
  • The siblings were detained on arrival because they lacked the required papers
  • He says police stopped him and his brothers as Black teenagers
  • School exposed him to racist insults aimed at African children
  • He credits an all-Black school with reinforcing his ability to portray Black people beautifully

in Ghana everyone's black every profession

Edward Enninful · 10:30

those early years were tough

Edward Enninful · 12:30
#migration#racism#london#identity
Story15:00

A Train Encounter at 16 Opened the Fashion World

Enninful says fashion editor Simon Foxton approached him on a train about modelling shortly after he began wearing contact lenses. His mother initially resisted but eventually supported him, accompanied him to early castings and shoots, and helped conceal the work from his father. On his first shoot, Enninful immediately recognised a collaborative world where he belonged, though not as the person in front of the camera.

  • Simon Foxton approached him about modelling when he was 16
  • His mother became an active ally in his early fashion work
  • He hid castings and shoots from his father
  • The collaborative atmosphere of his first shoot created an immediate sense of belonging
  • He knew early that his future contribution would be behind the camera

in that moment I knew that I wanted to be in this world

Edward Enninful · 18:00

I also knew that it wouldn't be as a model in front of the camera

Edward Enninful · 18:00
#fashion#modelling#career-start#belonging
Story19:00

Being Thrown Out Turned Work Into Enninful's Only Route Forward

After leaving university for fashion work, Enninful finally told his father, who reacted by throwing his clothes out of the family home. Enninful says the moment left him determined never to return in failure; on the same day, he was offered the fashion director role at i-D. He describes the resulting drive as both ambition and escape, with work becoming his source of identity, happiness, sadness, and insecurity.

  • A lecturer told him his outside work already resembled what students hoped to do after graduating
  • He left university and later admitted it to his father
  • His father threw his belongings out of the home
  • i-D offered him its fashion director position at 18
  • Fear of returning home intensified his workaholism
  • He describes running both toward a career and away from a difficult life

I am never coming back to this house with my tail between my legs

Edward Enninful · 20:30

work would get me there

Edward Enninful · 24:00
#career#workaholism#family#identity
Story33:00

The Missed Flight That Made Enninful Step Off the Party Circuit

Enninful recounts becoming increasingly lonely while his career appeared highly successful, then drinking heavily and using recreational drugs. After losing his passport and arriving days late for a major job, he says he broke down and decided to stop drinking. He reports remaining sober for about 14 years and credits Alcoholics Anonymous, service, sponsorship, and relationships outside fashion with helping him change; this is his personal account, not treatment guidance.

  • Public career success coexisted with loneliness and emptiness
  • He describes poor sleep, avoidance, numbing television, and an overactive mind as warning signs
  • Losing his passport disrupted a major work commitment
  • He moved from London to New York after deciding his life had to change
  • He says service and meeting people outside fashion gave him perspective and a spiritual dimension
  • His career had remained functional despite the substance use

I think I'm done with with drinking

Edward Enninful · 34:30

meeting real everyday regular people that really helped me and also doing service

Edward Enninful · 39:30
#addiction#sobriety#loneliness#recovery
Story52:30

A Loading-Bay Insult Reminded Vogue's Editor the Work Was Not Finished

Enninful says a security worker once directed him to the loading bay without asking who he was, despite his being British Vogue's editor. He connects that incident and an earlier fashion-show seating slight to a refusal to become complacent. His conclusion is personal and political: proven success did not protect him from racist assumptions, so he continued challenging exclusion.

  • A security worker assumed he was making a delivery
  • He says the incident occurred after he had already been editor for years
  • He interpreted it as evidence that professional success had not ended racial stereotyping
  • An earlier seating incident had prompted him to challenge treatment publicly
  • He says fighting exclusion has carried a personal cost

I'm the editor of this magazine

Edward Enninful · 53:00

you always have to fight and you can never be complacent

Edward Enninful · 54:00
#racism#vogue#leadership#exclusion
Story56:00

Five Eye Operations Forced Enninful to Reconsider How He Worked

Enninful says he woke with black markings in his vision and learned that he had a detached retina, followed by repeated detachments and operations involving both eyes. He also reports a 15-day episode of tinnitus and an intense fear of losing his sight. Enninful and the host connect the health crisis with years of overwork and poor sleep, but the transcript does not establish that as a medical cause; Enninful says therapy, including cognitive therapy, helped him cope with the fear.

  • He reports repeated retinal detachments and about five operations
  • He says tinnitus lasted around 15 days
  • Because his work depends on vision, he became preoccupied with the possibility of blindness
  • He reports that a therapist said he had PTSD
  • He says cognitive therapy helped him deal with the recurring fear
  • Afterward, he reduced travel and stopped accepting every job

I woke up one day and I saw these black markings in my in my vision

Edward Enninful · 56:30

I had to practice self-care

Edward Enninful · 58:00
#vision#tinnitus#therapy#health
Story1:00:00

Losing His Mother Exposed the Cost of Years Spent Working

Enninful describes his mother as the central creative and nurturing influence in his life. After her stroke and later death, he says his enduring regret was spending so much time working and travelling instead of seeing her more. He urges people to spend time with parents and repair relationships where that is genuinely possible, while acknowledging that some bridges cannot be rebuilt.

  • He credits his mother with his love of fashion, colour, women, creativity, empathy, and nurturing
  • He remembers her as intensely devoted to work
  • Her death left what he describes as an unfillable void
  • His primary regret concerns time lost to work and travel
  • He qualifies reconciliation advice by acknowledging that some family relationships are impossible to repair

the one regret I do have is I wish I would have spent more time with her

Edward Enninful · 1:04:00

I was just so consumed with work

Edward Enninful · 1:04:00
#grief#mother#regret#family
Story1:13:00

Love Gave Enninful a Home, Grounding, and Honest Creative Feedback

Enninful says he once expected career achievement without a partner, then built a long relationship with his husband. He credits that relationship with helping him become more grounded and kind, giving him a safe home, and providing unusually candid feedback on his magazine covers. Their shared creative interest and ordinary home life help him return to work after difficult days.

  • He had once imagined a career-centred life without a partner
  • He connects the relationship with his decision to become sober
  • His husband challenges praise from people who may tell him what he wants to hear
  • He describes his partner as his home and safe space
  • Their life combines creative work with ordinary routines and two puppies

he's my my you know my my home you know my safe space

Edward Enninful · 1:14:00

without him I wouldn't wait I wouldn't be here

Edward Enninful · 1:14:30
#love#marriage#feedback#work-life
Story1:15:30

The Ebony Pioneer Who Bought Couture When Designers Would Not Lend It

Asked which historic company he would join, Enninful chooses Ebony magazine and editor Eunice W. Johnson. He recounts that designers would not lend Johnson clothes, so she bought couture herself and used it in Ebony Fashion Fair shows across the American South. Enninful sees his own access to fashion as part of the path women like Johnson fought to create.

  • Ebony was among the first magazines Enninful encountered as a child
  • He identifies Eunice W. Johnson as a pioneering Black fashion figure
  • He says designers refused to lend her clothes
  • She bought couture and produced Ebony Fashion Fair shows
  • He links his current access to barriers challenged by predecessors such as Johnson

they wouldn't lend her the clothes to shoot she had to buy the Couture with her money

Edward Enninful · 1:16:00

what I have now you know access to everything is because of women like her

Edward Enninful · 1:16:30
#ebony#fashion-history#eunice-johnson#access

Takeaway· 2

Takeaway43:00

Why Enninful Built a Peer Tribe Inside an Industry Not Made for Them

Early in his career, Enninful formed close friendships with Naomi Campbell, Pat McGrath, Ben Scarf, and Patty Wilson. He says peers with similar experiences could understand challenges that others could not and help one another navigate spaces where few Black people were present. He describes those relationships as consistent across decades and important during his decision to stop drinking.

  • He deliberately sought people who shared relevant lived experience
  • The group helped one another interpret and navigate exclusion
  • Their value came from understanding as well as professional connection
  • The friendships remained close beyond the immediate career stage
  • He called trusted members of the group when he stopped drinking

you always need your people

Edward Enninful · 43:30

you need your tribe you need your tribe

Edward Enninful · 44:30
#friendship#peer-support#fashion#belonging
Takeaway1:05:00

Enninful Says Therapy Strengthened Boundaries and Listening

Asked what therapy gave him, Enninful says it provided practical tools for coping with life and reinforced boundaries around situations that felt wrong. He also says it helped him become more human, caring, patient, and willing to listen, particularly where success can make it easy to dismiss other people's ideas.

  • He describes therapy as providing practical coping tools
  • Boundaries help him recognise situations that are not right for him
  • He says success can make people discard opinions too quickly
  • He identifies better listening and patience as continuing areas of growth

therapy really gives you the Practical tools to cope with life

Edward Enninful · 1:05:00

I'm now learning to be a better listener

Edward Enninful · 1:05:30
#therapy#boundaries#listening#growth