TThe Diary of a CEO
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Leadership

Raw-Talent Mentorship Loop

Spot early potential, supply practical support, and pass the opportunity on

Difficulty
Advanced
Time to result
~months to results
Steps
6
Confidence
91%

The Raw-Talent Mentorship Loop begins with potential rather than polish. Look for a person's developing vision, effort, curiosity, and capacity to learn, then provide a real opening where those qualities can become observable work. Build skill through varied practical responsibilities and access to experienced people, while removing reasonable barriers that could end the opportunity before the craft develops. Enninful says mentors taught him how to research shoots and write stories, while others offered food, money, housing, and care when he was 18. He now interprets that support as a response to raw talent rather than luck alone. The loop completes when the person who benefited learns to recognise and nurture potential in others.

Origin

Extracted from The Diary of a CEO

Core principles

  • 01Early potential may be visible before a person has polished credentials
  • 02Access opens a door, but skill development sustains a career
  • 03Practical care can matter as much as instruction
  • 04People who were supported can widen the path for the next generation

How to run it

  1. 1

    Notice potential before polish

    Look for a distinctive early vision, strong work ethic, openness, or learning capacity rather than expecting a finished professional.

    Pro tip Quiet workers and weak interviewers may reveal more through their work than through self-presentation.

    Watch out Do not confuse personal familiarity with evidence of potential.

  2. 2

    Create a real opening

    Give the person substantive work where they can practise, contribute, and show whether the initial signal develops.

    Pro tip Use work with real standards rather than a purely observational placement.

    Watch out Exposure without responsibility may not build the craft.

  3. 3

    Teach through range

    Let the person learn multiple connected parts of the work so they understand how the whole craft fits together.

    Pro tip Enninful learned styling, layouts, interviews, shopping pages, and shoot production at i-D.

    Watch out Range should build capability, not disguise unsupported overload.

  4. 4

    Remove practical barriers

    Where appropriate, provide introductions, time, care, or material support that keeps the person able to learn.

    Pro tip Ask what small obstacle could prematurely end an otherwise promising opportunity.

    Watch out Set clear boundaries; mentorship does not require solving every part of another person's life.

  5. 5

    Nurture the emerging strength

    Increase responsibility as the person's ability becomes clearer and help refine the talent that first attracted attention.

    Pro tip Name the strength you see so the person can practise it deliberately.

    Watch out Do not expect the mentee to copy the mentor's personality or path.

  6. 6

    Complete the loop

    Encourage the developed person to recognise and support the next promising beginner.

    Pro tip Make passing opportunity forward part of what success means.

In the wild

Enninful's early support network

At 18, Enninful says mentors and colleagues at i-D helped him learn the craft, gave him practical support, and in one case offered him somewhere to live rent-free. He later concluded that they had seen raw talent and wanted to help hone it.

Practical care and intensive work helped turn early promise into durable professional capability.

Common mistakes

Waiting for a finished candidate

Requiring polish can exclude the people for whom mentorship would create the most value.

Offering praise without access

Calling someone promising does little unless they receive work, feedback, or support that develops the promise.

Ignoring practical fragility

A talented beginner can lose the opportunity because of housing, food, money, or access barriers unrelated to ability.

Is it for you?

Best for

It is best for early-career talent with visible drive and potential but limited access, experience, or stability.

Not ideal for

It is not ideal when a leader labels someone talented but provides neither real work nor sustained guidance.

From the transcript

I couldn't have succeeded if I didn't have great people around me

Edward Enninful · (22:30)

luck will get you through the door but something has to sustain you

Edward Enninful · (27:30)

you can see Diamonds In The Raw

Edward Enninful · (1:07:30)

From the episode

Editor Of Vogue (Edward Enninful OBE): How To Become No.1 In Your Industry Against All The Odds!