TThe Diary of a CEO
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30 December 2024

The Top 7 Money Making Hacks For 2025 That Are PROVEN To Work! Do Not Buy A House! Do This Instead!

7Frameworks
12Insights

Frameworks in this episode

Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Myth Buster· 1

Myth Buster1:18:00

Why Financial Desperation Makes Effortless-Income Pitches Dangerous

A guest rejects promises that a small payment or short programme will quickly produce large, effortless income. He argues that people seeking relief, status, or a rapid emotional payoff are especially likely to accept such pitches. The segment offers a warning sign rather than a full fraud-screening method: extraordinary returns with little work should trigger scrutiny, not excitement.

  • The guest links get-rich-quick marketing with emotional rather than analytical decisions
  • Promised income is framed as large, rapid, and requiring little work
  • Upfront programme payments can exploit a desire for immediate escape
  • Financial distress can make implausible claims feel more attractive
  • The episode offers no evidence that a specific named programme is fraudulent

it's very difficult to speak logic to emotion

Guest · 1:18:00

you the one that gets caught up in all the get-rich quick schemes

Guest · 1:19:00
#scams#get rich quick#emotion#financial literacy

Hot Take· 2

Hot Take33:00

Why the Speakers Call Deal-Making a Career Multiplier

The host and guest argue that understanding deal terms can change the return on an otherwise ordinary skill. They contrast fixed compensation with options, equity, and negotiated incentives, while acknowledging that many people do not know these structures exist. Their examples show exceptional upside, not a typical or guaranteed result.

  • The speakers distinguish performing work from structuring how that work is paid
  • The host attributes a large reported biotechnology gain to options rather than salary
  • They say deal knowledge was historically difficult for outsiders to observe
  • Equity outcomes depend on company performance and terms and can be worth nothing

you're never going to regret learning how to do deals

Guest · 34:00

that is the most valuable skill set in the world

Steven Bartlett · 34:00
#deals#equity#career#negotiation
Hot Take1:16:30

The Status-Spending Trap: Looking Rich While Staying Broke

The speakers argue that fear of appearing broke can drive debt-funded holidays, cars, restaurants, and other visible purchases. The host connects some of his own reckless spending with loneliness and the search for short-term relief, while the guest says emotional urgency also increases vulnerability to get-rich-quick pitches. These are personal and behavioural observations, not medical diagnoses.

  • Status pressure can make visible consumption feel necessary
  • The host links some past spending with short-term emotional reward
  • The guest says emotion can overpower financial logic
  • Urgency and dissatisfaction can make effortless-income claims more persuasive
  • The speakers argue that attempts to look wealthy can prolong debt and weak cash flow

they're scared to look broke

Guest · 1:16:30

when you try to look rich that's the thing that's actually keeping you broke

Guest · 1:17:00
#status#spending#debt#emotion

Explainer· 4

Explainer37:30

What the Guest Means by Buy, Borrow, Die—and What Can Go Wrong

A guest describes a US wealth strategy in which an owner keeps appreciated stock and borrows against it instead of selling and realising a capital gain. The host then walks through borrowing against Amazon shares. The guest cautions that excessive leverage can cause serious trouble; the strategy is jurisdiction-specific, depends on lender terms and tax law, and can lead to forced sales when collateral falls.

  • Selling appreciated assets may create a taxable gain under applicable law
  • Borrowing can provide cash while preserving market exposure
  • Interest, collateral rules, and repayment still apply
  • Falling asset prices can trigger a sale of collateral
  • The speaker explicitly warns that leverage can make smart people go broke

you buy stocks you never sell them you borrow against them

Guest · 37:30

it leverages how smart people go broke

Guest · 42:00
#tax#borrowing#stocks#leverage
Explainer56:00

The Episode's Plain-English Explanation of a Blockchain

The speakers describe a blockchain as a shared database whose participants verify transactions against its history. They frame its central function as creating a visible source of truth without requiring one bank or government to maintain the ledger. This is a simplified conceptual explanation and does not cover differences among blockchains, governance, security assumptions, or technical failure modes.

  • Participants check proposed transactions against the ledger's history
  • The ledger is intended to reduce reliance on one central verifier
  • The speakers emphasise shared visibility and agreement
  • They extend the idea from money to digital truth and value exchange
  • The explanation omits important technical and governance distinctions

it just makes it a source of Truth

Guest · 57:00

you don't need to trust anybody

Steven Bartlett · 57:00
#blockchain#database#trust#transactions
Explainer58:00

How the Guest Says Tokens Help Bootstrap a Blockchain Network

A guest argues that scarce tokens reward people who maintain or secure a blockchain and let investors participate in expected future use. He says additional users, builders, and validators can reinforce the network. These are the guest's economic claims; the transcript does not establish that token prices must rise, that every network is secure, or that participation is suitable for every investor.

  • Tokens are described as rewards for network participation and security
  • The guest links scarcity and demand with asset value
  • He argues that incentives attract validators, users, and builders
  • Network growth is presented as a self-reinforcing process
  • The episode does not test the assumptions or address failed token networks

everybody in this Block Chain gets rewarded for the role that they play

Guest · 58:00

it's an incentive based system

Guest · 1:01:30
#tokens#incentives#networks#crypto
Explainer1:02:00

Why Blockchain Game Items Can Move Beyond One Game's Marketplace

The host describes game assets such as a player card or sword being recorded on a blockchain and traded outside the original game. He says this could create a new economy for developers and make assets more accessible to owners and buyers. The episode does not address licensing, interoperability, platform control, security, speculation, or whether a game will continue supporting the asset.

  • The example separates ownership records from the game's internal marketplace
  • A blockchain address can hold the represented asset
  • External trading may widen the pool of buyers and sellers
  • The host presents this as useful to both developers and players
  • Technical ownership does not guarantee continued utility inside a game

take those assets from the game and actually trade them outside the game

Steven Bartlett · 1:02:30

they've now got this brand new economy

Steven Bartlett · 1:03:00
#gaming#web3#digital assets#ethereum

Story· 1

Story45:00

A Guest's Entire Portfolio Fits in One Sentence

One guest says his net worth consists of cash, a house, index funds, and shares connected to a board role, held through a simple banking and brokerage setup. The host says his own allocation is similarly concentrated in index funds, operating companies, and a long-held Ethereum position. These are personal descriptions, not model portfolios or recommendations for listeners.

  • The guest deliberately keeps his accounts and asset categories simple
  • The host says he stopped trying to select individual public stocks
  • The host links his Ethereum holding to his work in blockchain software
  • Neither allocation is suitable evidence for another person's risk or diversification needs

I keep it as painfully simple as I possibly can

Guest · 45:00

cash a house and index funds

Guest · 45:00
#portfolio#simplicity#index funds#crypto

Tool· 1

Tool1:04:30

From Buying Crypto to Holding the Keys Yourself

A guest suggests that beginners may start with a large exchange or a bank or payment app, then later learn self-custody. The speakers describe a hardware wallet and seed phrase as a way to control access without leaving the asset with an intermediary. This is incomplete security guidance: losing or exposing the recovery phrase can cause irreversible loss, and self-custody is not automatically safer for every user.

  • The speakers name large exchanges and payment apps as possible on-ramps
  • They distinguish intermediary custody from controlling private access yourself
  • A hardware wallet stores or protects the credentials used to authorise transactions
  • A seed phrase can restore access and must be protected from loss and theft
  • The episode does not provide a complete backup, inheritance, phishing, or transaction-verification procedure

you just open a crypto account

Guest · 1:04:30

you have to have this seed phrase

Guest · 1:06:30
#crypto#self-custody#hardware wallet#security

Takeaway· 3

Takeaway18:30

The Hidden Cost of Not Knowing Which Money Games Exist

The host and a guest argue that missing information can keep someone in a low-value market even when their effort and skill are strong. They use a story about the same old car receiving radically different valuations to show that value depends partly on reaching people who understand and prize what is being offered.

  • The speakers frame unknown opportunities as a major economic cost
  • The car story moves from scrap value to a specialist valuation
  • The claimed lesson is to find buyers who value the asset or skill most
  • Access to better information can reveal markets that were previously invisible

the most expensive thing that all of us are paying for is the information that we don't know

Steven Bartlett · 19:00

find the people who value what you have the most

Steven Bartlett · 19:00
#information#valuation#markets#opportunity
Takeaway36:00

The Episode's Strongest Tax Lesson: Ask Before You Transact

The host says outcomes can differ sharply when people obtain good tax advice, while a guest describes consulting a tax lawyer before forming companies or receiving large payments. Their broader tax-rate and loophole claims are not independently evidenced in the transcript and are jurisdiction-specific. The transferable point is timing: material tax advice is sought before a transaction is fixed, not after.

  • The speakers claim sophisticated owners discuss tax planning regularly
  • One guest consults an adviser before company setup and large payments
  • The episode's examples focus mainly on US law and cannot be copied across jurisdictions
  • Lawful planning is distinguished from acting first and asking later
  • Qualified advice is presented as especially important for consequential transactions

do it legally

Guest · 36:30

I talk to my tax person first

Guest · 43:30
#tax#advice#planning#transactions
Takeaway1:14:00

Thinking in Seasons Makes Sacrifice Temporary and Explicit

The host says he now thinks about life in roughly five-year seasons, each with named priorities and sacrifices. He contrasts this with treating one intense period as a permanent way of living. The idea is personal planning language rather than evidence that five years is the correct duration for everyone.

  • The host identifies different priorities across earlier periods of his life
  • A season has an approximate duration rather than an endless commitment
  • Naming sacrifices helps communicate them to a partner
  • Looking backward made it easier for him to recognise earlier seasons
  • The episode does not claim that every goal requires deprivation

I now think of my life in these fiveyear Seasons

Steven Bartlett · 1:14:30

I'm going to sacrifice these things and prioritize these things

Steven Bartlett · 1:14:30
#life planning#sacrifice#priorities#seasons