TThe Diary of a CEO
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Communication

Disrespect Response Manual

Use silence, repetition, and intent questions instead of a comeback.

Difficulty
Moderate
Time to result
~weeks to results
Steps
5
Confidence
99%

Fisher's manual replaces the ideal comeback with controlled friction. First, leave five to seven seconds of silence so you can settle and the speaker can hear their words hanging in the exchange. For a direct insult, ask them to say it again or repeat the claim back slowly. Fisher says many people retract, qualify, or apologize once asked to own the statement deliberately. For belittling, condescending, or ambiguous comments, ask a question of intent: did they mean to offend, hurt, or sound rude? This calls attention to the behavior while giving room for a genuine correction, especially in text where tone is unclear. If they double down, you have clearer information for a boundary or exit. Context and power still matter; the method is not a substitute for safety or formal action.

Origin

Fisher says the method grew from handling combative people in depositions, mediation, and court. Extracted from The Diary of a CEO.

Core principles

  • 01A comeback usually ratchets the exchange upward.
  • 02Silence makes the original words remain with the speaker.
  • 03Repetition can move an impulsive insult into deliberate reflection.
  • 04Questions of intent allow correction without ignoring the behavior.

How to run it

  1. 1

    Hold the silence

    Wait five to seven seconds without returning the insult. Use the pause to control your own reaction and let the words remain visible.

    Pro tip Keep your expression neutral rather than theatrical.

    Watch out Prioritize leaving if the situation is unsafe.

  2. 2

    Choose the branch

    For a direct insult, ask for repetition. For an ambiguous or condescending comment, move to a question about intent.

    Pro tip Distinguish an explicit label from wording that may have landed badly.

    Watch out Not every clumsy phrase is deliberate abuse.

  3. 3

    Return the words

    Ask the speaker to say the insult again, or repeat their statement slowly as a question. Stop rather than supplying an argument for them to fight.

    Pro tip Use “I did not catch that; can you repeat it?” when appropriate.

    Watch out Do not mimic the person sarcastically.

  4. 4

    Question the intent

    Ask whether they meant the comment to hurt, offend, or sound rude. Let them confirm, retract, or clarify their purpose.

    Pro tip In text, ask whether they meant the message to sound short.

    Watch out An intent question does not erase the impact.

  5. 5

    Use the answer

    Accept a sincere correction, set a boundary, or end contact based on the response. Do not continue merely to secure the last word.

    Pro tip Treat doubling down as information about the relationship.

    Watch out Document and report repeated workplace harassment through appropriate channels.

In the wild

The sister who would not repeat it

At a mediation, one sister told the other that she had never loved her and that she was dead to her. Fisher's client asked her to say it again. Fisher says the sister could not repeat the statement once the attention returned to her words.

The insult was not rewarded with a counterattack, and the speaker had to confront what she had said.

Common mistakes

Searching for the perfect comeback

A sharper reply makes the exchange a contest and usually increases the intensity.

Assuming intent immediately

A question gives an ambiguous speaker a chance to clarify instead of turning a tone error into a larger conflict.

Ignoring the power context

Fisher acknowledges that a large power difference can change whether direct challenge is worth the risk.

Is it for you?

Best for

People who either freeze or reach for a sharper comeback when treated disrespectfully.

Not ideal for

Physical danger, sustained harassment requiring formal reporting, or power dynamics where direct challenge would create unacceptable risk.

From the transcript

you're going to add silence five to seven seconds of nothing

Jefferson Fisher · (1:01:00)

you're ask them to repeat it

Jefferson Fisher · (1:01:00)

did you mean for that to sound rude

Jefferson Fisher · (1:06:30)

From the episode

The Speaking Coach: The One Word All Liars Use! Stop Saying This Word, It's Making You Sound Weak! The More You Do This, The More You Sound Like A Liar!