TThe Diary of a CEO
← All episodes
17 March 2022

Israel Adesanya: Becoming World Champion Was The Lowest Day Of My Life

5Frameworks
13Insights

Frameworks in this episode

Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Hot Take· 1

Hot Take43:00

Adesanya Says Owning His Faults Makes Public Attacks Less Powerful

Adesanya rejects presenting himself as morally perfect or universally suitable as a role model. He argues that acknowledging mistakes and contradictions makes it harder for critics to weaponize them, while still distinguishing admission from repeatedly making the same mistake.

  • He refuses the simple categories of wholly good or wholly bad people
  • He presents vulnerability about faults as a source of resilience
  • He says public figures should not pretend to be saints
  • His stated standard is to learn rather than repeat the same public mistakes

That's my power, is being vulnerable with my faults.

Israel Adesanya · 48:30
#authenticity#vulnerability#reputation#accountability

Explainer· 1

Explainer31:30

Adesanya Views Fame as Something Happening Outside Himself

Adesanya describes fame as an external event he can observe rather than a complete personal identity. He enjoys some benefits but dislikes the loss of ordinary privacy, and he uses examples of strangers joining crowds or seeking photos without knowing who he is.

  • He calls attention and clout forms of social currency
  • A crowd can create the appearance of importance before people know why someone is notable
  • He says he likes the perks of fame but does not like being famous
  • Viewing the spectacle as an observer gives him psychological distance from it

It's kind of just this thing that's happening outside of me, and I'm observing it like a spectator.

Israel Adesanya · 34:00
#fame#attention#identity#privacy

Story· 6

Story02:00

The Dance Entrance That Added Pressure Before the Whittaker Fight

Adesanya says rehearsing his UFC 243 entrance gave him a creative focus outside the fight itself. He understood that dancing before competing increased the public stakes, but says overcoming that extra pressure made the result feel more rewarding.

  • He repeatedly watched entrance rehearsals the night before the fight
  • The performance expressed his dancing, creativity, and roots
  • He knew critics would enjoy seeing the confident entrance followed by defeat
  • He describes voluntarily raising the stakes as part of the appeal

It was my way of authentically expressing myself with my roots and dancing and just being creative.

Israel Adesanya · 02:30
#ufc#performance#creativity#pressure
Story07:00

How Racist Bullying Turned Belonging Into a Survival Strategy

After moving from Nigeria to New Zealand, Adesanya says he first encountered racism as a personal threat and struggled to understand why he was being targeted. He describes avoiding parts of school, spending lunchtimes in the library, and trying to sound like other pupils in order to fit in.

  • He says leaving Nigeria changed his awareness of how others treated his race
  • One pupil repeatedly used racist abuse and later pushed him at school
  • Adesanya sometimes took longer routes through school to avoid harassment
  • He connects the desire to belong with efforts to assimilate

I never realized I was black till I left Nigeria.

Israel Adesanya · 07:00
#racism#bullying#belonging#immigration
Story15:00

The McLaren He Stopped Driving After One Person's Criticism

After buying a McLaren following his win over Robert Whittaker, Adesanya says a critical comment relayed from someone close made him feel undeserving of it. He left the car in his garage for a week, then separated that person's subjective judgement from the work he knew he had done.

  • He initially showed the car only to close teammates at the back of the gym
  • A comment that others worked harder affected him because he valued the speaker
  • He says the criticism triggered feelings he identifies as impostor syndrome
  • His reframe was that someone could question whether he deserved it without changing that he had earned it

Maybe they don't think I deserve it, but one thing no one can ever take away from me is that I earned it.

Israel Adesanya · 17:30
#impostor-syndrome#success#criticism#self-worth
Story19:30

The Emotional Crash After Adesanya's UFC Debut

Adesanya says the attention after his UFC debut felt like a stimulant followed by a crash once he finally returned home. Despite winning and earning a large payment, he felt unexpectedly sad and began taking therapy more seriously; this is his personal account, not a general clinical explanation of post-event mood changes.

  • His debut was followed by interviews and constant demands for attention
  • He says the sadness arrived after the noise stopped and he was alone at home
  • The contrast confused him because the event had gone well professionally
  • He documented his recovery and sought more serious engagement with therapy

I was like, why am I sad?

Israel Adesanya · 20:00
#mental-health#ufc#therapy#success
Story24:00

Why Adesanya Calls 2013 His Great Depression

Adesanya describes 2013 as an exceptionally dark period after a relationship ended, work and a business were going badly, and a broken jaw kept him from fighting. He says returning to competition restored a sense of direction and identity; the phrase “Great Depression” is his own description, not a diagnosis established in the episode.

  • A broken jaw and surgery kept him from the activity he had moved to Auckland to pursue
  • He recalls financial strain and a fleeting thought about robbing a shop, which he says he did not act on
  • He emphasizes that his parents remained a financial safety net
  • Fighting again gave him something to anticipate and renewed his sense of purpose

Once I had my fight, then I realized my purpose again.

Israel Adesanya · 25:30
#purpose#mental-health#fighting#hardship
Story1:10:30

Why Adesanya Prefers Helping People Without Posting It

Adesanya says he creates opportunities and experiences for people around him but generally avoids publicizing the help. He acknowledges that generosity can still feel personally rewarding, while arguing that the recipient's benefit matters more than social-media credit.

  • He distinguishes offering opportunities from simply handing things out
  • He says some acts of support happen behind the scenes
  • He describes helping a person and their mother attend a fight after hearing about their hardship
  • He rejects filming assistance primarily to gain likes

I don't do it for the likes. I do it for love.

Israel Adesanya · 1:11:00
#generosity#philanthropy#privacy#social-media

Takeaway· 5

Takeaway30:00

Why Adesanya Refuses to Make the Belt His Identity

Adesanya says he is preparing for retirement by treating fighting as something he does rather than the entirety of who he is. He contrasts that stance with athletes who remain attached to titles and attention after competition ends.

  • He says there is more to life than fighting
  • He does not treat possession of the championship belt as the source of his identity
  • He expects fame and attention to be addictive
  • He believes identity outside competition will ease the transition from being champion

I'm a champ without the belt. It's just a fancy title.

Israel Adesanya · 30:30
#identity#retirement#ufc#fame
Takeaway50:30

Why Adesanya Keeps His Romantic Life and Future Children Private

Adesanya says he deliberately withholds romantic relationships and family plans from public consumption because he values and wants to protect them. He worries that fame can impose an identity on relatives and expose intimate moments to an audience that continually asks for more access.

  • He distinguishes public vulnerability from disclosing every part of his life
  • His siblings can be introduced through his fame rather than their own identities
  • He says he does not intend to show his future children's faces publicly
  • Privacy is framed as protection for relationships he considers valuable

That's certain things I protect because I value them, so I keep them safe.

Israel Adesanya · 51:30
#privacy#family#relationships#fame
Takeaway1:00:00

Old Friends Give Adesanya Something Fame Cannot: an Honest No

Adesanya says friends who knew him before money and fame help keep him grounded. He values close companions who reject poor ideas instead of automatically agreeing with him, because unchecked agreement can inflate the ego and worsen judgement.

  • Long-standing friends know him outside his public achievements
  • Shared history reminds him where he came from
  • He gives an example of accepting a friend's immediate rejection of a bad idea
  • He considers constant agreement unhealthy for judgement and ego

I don't always have the best ideas.

Israel Adesanya · 1:00:30
#friendship#feedback#fame#ego
Takeaway1:08:00

Adesanya Wants His Legacy Measured in Feeling, Not Only Titles

Adesanya says his long-term motivation is to make his family name synonymous with greatness and to be remembered in fighting history. Beyond records, he wants people to recall how watching his performances felt, using Michael Jordan's era as an analogy.

  • He openly questions how much ego contributes to his desire for legacy
  • He wants descendants who share his name to feel proud of it
  • His desired memory includes both competitive greatness and enjoyment of life
  • He places emotional impact alongside formal achievement

It's more about the feeling, though. I want people to remember my name and just remember the feeling I gave them.

Israel Adesanya · 1:09:30
#legacy#motivation#ufc#emotion
Takeaway1:15:30

Adesanya Stopped Waiting for Happiness to Be Ruined

When asked whether he is happy, Adesanya says yes while emphasizing that the feeling is temporary. He contrasts his former habit of anticipating the next disruption with his current effort to enjoy a good period and remember that difficult periods also pass.

  • He describes happiness as real but not permanent
  • He previously treated a run of good days as a warning that trouble was due
  • His current stance is to remain present while circumstances are good
  • He applies the same impermanence to future difficulty

Now I'm just like, this is nice, and I'll just sit in it and I'll just enjoy it.

Israel Adesanya · 1:16:30
#happiness#impermanence#presence#mindset